The video of Prime Minister Narendra Modi gifting a packet of Melody Toffee to Italian Prime Minister Georgia Meloni is viral on social media. After this video surfaced, there has been a huge surge in the demand for Melody Toffee in the country and abroad, due to which Parle Products Company has increased its production. Company’s Vice President Mayank Shah gave this information on Thursday (May 21). Mayank Shah, Vice President, Parle Products, while talking to PTI, described this moment as the biggest campaign in the history of the brand. He said that the company will now take forward the support of this indigenous brand of PM Modi. Parle Products will now work to further strengthen Melody’s presence across the globe. Currently, Melody Toffee is available in more than 100 countries of the world. Sales increased on e-commerce and quick commerce. When Mayank Shah was asked about the reaction of customers and distributors, he said that initial feedback has been received from distributors that suddenly the demand in the market has increased a lot. Channels like Quick Commerce and e-commerce have seen an immediate and huge surge in sales. Since yesterday morning, the search for the word melody has increased significantly on Quick Commerce platforms. Demand is also coming from abroad, production increased, the company has started its preparations to meet the demand. Mayank Shah told that the production of Melody has been increased from yesterday itself. Along with India, there is a huge demand for it from abroad also. On PM Modi gifting a packet of melody to Meloni, Shah said that when Prime Minister Narendra Modi is gifting Parle melody to world leaders, it is a very proud moment for all of us at Parle. Strength of Swadeshi Brands on Global Stage Mayank Shah described this move of PM Modi as a powerful proof of the potential of Swadeshi Brands on the global stage. He said that Parle Melody is India’s largest selling toffee brand. The PM has done his job, now it is our responsibility to take this brand global and make it really big. We express our gratitude to the PM for giving this recognition to Indian brands. Preparing for promotion on digital and other media, Parle Products is planning to take advantage of this development and promote the Melody brand further. Shah said that the company has started its promotion on digital platforms from yesterday itself. In the coming time, it will also be promoted through multiple media and other media mediums. He has described it as a great opportunity given to the indigenous brand of the Honorable Prime Minister. ‘Melodi’ memes are going viral on social media. During a conversation on Wednesday, PM Modi had gifted a packet of Melodi toffee to Georgia Meloni, the video of which immediately went viral on social media. Many ‘Melodi’ memes are also going viral regarding this. After this, Parle Products took advantage of the opportunity and shared the video on Instagram and wrote in the caption, ‘Adding sweetness to relationships since 1983.’
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Parle increased the production of Melody Toffee: PM Modi gifted the packet to Meloni, demand increased after the video went viral
