This month, global fashion magazine Vogue did something it had never done before. It featured two 76-year-old women on its cover. By breaking the age barrier on the cover of fashion magazine, Vogue proved itself not to be old but contemporary. Or at least that’s what it seems in the fashion world. According to people associated with the industry, senior models have never received so much attention in the fashion world before. In the language of the fashion world, being senior means being above 30 years of age. According to data from fashion search engine TagWalk, the world’s top 20 brands included more plus-size models in their runway shows. A fashion show last month was opened by Stefanie Cavalli, 50, who was one of 15 models over 40 who walked the runway. Bottega Veneta had nine senior models. Nine (female and male) senior models were included in Tom Ford, eight in Givenchy, five in Balenciaga and four in Louis Vuitton. A new trend beyond the world of fashion, now the trend of showing age instead of hiding it. Even beyond the world of fashion, a new trend is emerging. In this, the fashion world or people associated with it prefer to reveal their age instead of hiding it. Paulina Porizkova, 61, former supermodel and currently Estée Lauder ambassador, is leading the way on Instagram. She shows off her wrinkles and weight gain through no-makeup pictures with her 1.4 million followers. It’s a shocking change in an industry that has long been famous for glorifying youth. An attempt to take advantage of the growing silver economy. This change in the fashion industry is an attempt to woo the rich elderly (called the silver economy). 70% of America’s wealth is owned by people over the age of 55. ‘When the growth of luxury products has slowed, ignoring a key consumer group is simply not a good strategy,’ says Gemma D’Auria, global co-leader of the fashion retail practice at the McKinsey consulting firm.
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रैम्प वॉक में अब उम्रदराज महिलाओं का जलवा: 50 साल से ज्यादा की मॉडलों की पूछ बढ़ी, सीनियर मॉडलों को इतनी तवज्जो पहले नहीं मिली
