पर्सनालिटी राइट्स के लिए दिल्ली हाईकोर्ट पहुंचे ऋतिक रोशन: आज होगी सुनवाई, ऐश्वर्या-अभिषेक, अमिताभ ने भी फोटो-वीडियोज के मिसयूज से बचने के उठाया यही कदम

Amidst the continuous cases of deepfake pictures being created by AI (Artificial Intelligence), Hrithik Roshan has moved the Delhi High Court to get personality rights. He has filed a lawsuit on Tuesday for the protection of personality rights.

Justice Manmeet Pritam Singh Arora of Delhi High Court will hear Hrithik Roshan’s petition today. The actor has also filed a case against John Dodge and some unknown people saying that his fake pictures are being made and circulated, which is against his personality rights.

Just before Hrithik Roshan, Sunil Shetty had reached Bombay High Court on October 10 for the protection of personality rights. According to his petition, his photographs and videos are being used on business platforms and astrology platforms without permission.

Sunil Shetty has also demanded action against the merchandise being sold using his image. There are allegations that some people are doing business using deepfake photographs of him and his granddaughter.

What is personality right?

This is a right related to the personality of a man or woman. Which has got protection under the right to privacy. Famous people have exclusive rights over things related to their photos, voice and personality. Sometimes some companies use it without their permission. Which is wrong. If a celeb takes personality rights, then if their pictures are used without permission, then they can complain about it.

These celebs took personality rights-

In September, filmmaker Karan Johar filed a petition in the Delhi High Court for personality rights. He demanded a ban on the publicity being done through his photographs, after which the court protected his personality rights.

Earlier, the petitions of Aishwarya Rai and Abhishek Bachchan were also accepted and their personality rights were secured.

This campaign was started by Amitabh Bachchan in the year 2022 and he took the rights of his voice and pictures.

After them, in 2023, Anil Kapoor and Jackie Shroff have taken the rights of pictures and voices including their catchphrases Jhakkas and Bhidu.