Telugu superstar Chiranjeevi and his son Ram Charan met Union Home Minister Amit Shah on Monday. During this, both the actors expressed concern over the increasing misuse of Artificial Intelligence (AI) and deepfake technology in the film industry. Chiranjeevi informed about this meeting through a social media post. Home Minister Amit Shah, listening to his words seriously, assured that the government will make provision for strict rules and strict punishment. Also, advised to submit a formal written application in the matter. ‘Danger for deepfake artists’ Chiranjeevi, while sharing pictures of the meeting on his Instagram account, wrote that it was an honor for him to meet Home Minister Amit Shah. He told the Home Minister that misuse of deepfakes and AI is becoming a big threat to the rights, self-respect and creative content of artists. According to Chiranjeevi, Amit Shah listened to the entire matter carefully and assured that the government will take strict action on this as soon as possible. The Home Minister has entrusted the responsibility of creating coordination between the film industry and the government on this issue to Union Minister G Kishan Reddy. Ram Charan said – Home Minister assured. After the meeting, Ram Charan also expressed happiness by sharing pictures on social media. He said that the positive attitude of the Home Minister and understanding the seriousness of the problem is a step of relief for the entire film industry. According to Ram Charan, the Home Minister has assured him that strict legal action will be taken against those creating fake content and misusing it. He expressed hope that very soon concrete guidelines will be implemented for the safety of artists. Recently, Janhvi Kapoor’s deepfake video went viral. Recently, an AI morphed (deepfake) video of the song ‘Chuttamalle’ from the film ‘Devra: Part 1’ went viral. This song was filmed on Janhvi Kapoor. Many actors had called it extremely disgusting and shameful. Chiranjeevi had also expressed his displeasure on the video. South Superstar Chiranjeevi also expressed his strong displeasure over the morphed and objectionable AI video of the song ‘Chuttamalle’ going viral. In a social media post, he described such content as cruel, shameful and completely unacceptable. He said that this is not a matter related to just one woman or film. Today it has happened to someone else, tomorrow it can happen to you, me or someone you know. Chiranjeevi said that action should be taken under the law against those who make such videos and deliberately spread them. He also refused to consider it a joke or entertainment. He talked about forming a committee and support cell in collaboration with Telugu Film Chamber, Producers Council and industry organizations. This team will work with cyber crime officers. He appealed to people to report the video to the relevant platforms and cyber crime authorities instead of watching, downloading or sharing the video. There was an uproar when Rashmika Mandanna’s video went viral. Earlier in 2023, a deepfake video of actress Rashmika Mandanna went viral on social media, after which a debate broke out across the country regarding the misuse of AI. Rashmika had openly opposed this incident. After this, in January 2024, the Special Cell of Delhi Police arrested 24-year-old Imani Naveen, a B.Tech graduate from Guntur, Andhra Pradesh, who had made and uploaded a video of Rashmika. Also read this news: Controversy over removal of Dia Mirza’s Diwali video: BMC removed it after BJP’s objection; The actress said – the times of goodness are no more. Brihanmumbai Municipal Corporation (BMC) has removed from its page the video of Dia Mirza appealing not to burst crackers on Diwali. Read full news
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