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The Go-seva Aayog has prepared a “Farm to Consumer” model for this purpose.
only Indian-origin indigenous cow breeds will be included under the initiative, while foreign breeds will not be accepted. (Image for representation | File photo)
A mega campaign for “poison-free food” will be launched in the state. On the instructions of Chief Minister Yogi Adityanath, the UP Go-seva Aayog has prepared a detailed action plan under which pure and poison-free food produced directly from farms will be delivered to people’s plates.
The main focus of this campaign will be the gaushalas of Uttar Pradesh, which will now be developed not only as centres for cow protection but also as major supply centres for pure food products.
In the first phase, families living within a five-kilometre radius of selected gaushalas will be connected to this campaign. These families will receive grains, fresh vegetables, fruits, and Panchgavya-based products produced through natural farming. The Go-seva Aayog has prepared a “Farm to Consumer” model for this purpose. This will ensure that consumers get products at fair prices while farmers receive better value for their produce.
Chairman of the UP Go-seva Aayog, Shyam Bihari Gupta, said, “Chief Minister Yogi Adityanath’s goal is to protect citizens from diseases and provide them with ‘poison-free food.’ The initiative will begin with families living around selected gaushalas. This model will transform gaushalas into new centres of rural prosperity and public health.”
Key Features Of ‘Poison-Free Food’ Mission
Organic Food: Vegetables, fruits, and grains produced with the support of gaushalas and through 100 per cent organic methods will be delivered directly to households. Initial Target Area: In the first phase, areas within a five-kilometre radius of gaushalas will be covered.
Multi-Product Basket: Along with grains and vegetables, medicinal products, Panchgavya ghee, and pure milk will also be part of this supply chain.
Sustainable Market: Local farmers producing chemical-free products will no longer have to search for buyers, as gaushalas will serve as their marketplace.
Chairman Shyam Bihari Gupta said, “Local youth will be connected on a large scale with processing, packaging, and marketing activities required to run the entire ‘poison-free food’ cycle, creating substantial employment opportunities in rural areas. This initiative is set to become a unique example of ‘health and prosperity’ for the country.”
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