After China, Microdrama Mania Hits India. Gen Z Driving Demand For ‘Fast Food Of Entertainment’
For years, the Indian entertainment industry has trained audiences to sit through long stories: daily soaps stretched for years; films ran for two or three hours; OTT shows stretched over multiple seasons. Now, Gen Z is changing the game. India is witnessing the early stages of a microdrama boom. And much of the demand is coming…