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A new and uniform logo will soon be visible on the packaging of dairy products like milk, curd and cheese available in the market. The Food Safety and Standards Authority of India (FSSAI) has mandated a uniform identification logo for milk and its products. This new blue and white logo will be mandatory on the packaging of all dairy and composite milk products from July 1, 2028.
In this logo, there will be a white droplet inside the blue square background. The main objective of this initiative is to make it easier for customers to identify genuine dairy products at the time of purchase and to bring uniformity in food labeling across brands.
Notification issued on November 9, changes made in the rules of 2020
FSSAI has implemented this new rule under the ‘Food Safety and Standards (Labeling and Display) Second Amendment Regulations, 2026’, which has been published in the Official Gazette on November 9. Through this amendment, changes have been made in the ‘Food Safety and Standards (Labeling and Display) Regulations, 2020’.
Even though its notification has been issued, companies and manufacturers have been given time till July 1, 2028 to implement this change in their packaging. According to the amended rules, it will be mandatory to print this standardized logo on packets of milk, milk products (like curd, cheese, ghee, butter etc.) and composite milk products.
How will the new logo look and what will be its size according to the packet?
The new identity symbol will be in the shape of a white drop in a blue square box. FSSAI has also fixed the minimum size of this logo based on the area of the main display panel of the packaging (front part of the packet).
The minimum dimensions prescribed for the Blue Square box are as follows:
6 millimeters (mm): For small packets with display panels up to 100 square centimeters.
8 millimeters (mm): For packets larger than 100 square centimeters and panels up to 500 square centimeters.
12 millimeters (mm): For packets larger than 500 square centimeters and panels up to 2,500 square centimeters.
16 millimeters (mm): For packets with panels larger than 2,500 square centimeters.
Along with this, FSSAI has also prescribed the minimum size of the white droplet formed inside the square box. In a 6 mm logo the white drop should have a minimum height of 4.56 mm and width of 3 mm. Similarly, the size of the drop has been fixed at 6.08 mm x 4 mm for 8 mm logo, 9.12 mm x 6 mm for 12 mm logo and 12.16 mm x 8 mm for larger 16 mm logo.
Why was this common logo brought for dairy products?
The new symbol has been designed so that customers can easily identify milk and milk-based products from a distance while shopping. The Times of India (TOI) report quoted FSSAI officials as saying that this identification mark will increase consumer awareness about the regulatory identity of milk and dairy products.
Having a uniform marking across different brands and different types of packaging will not only make it easier for buyers to identify dairy products, but they will also be able to better understand the important information related to the product given on the packet.
Final decision taken after the draft proposal of February 2025
This new rule of FSSAI comes after a draft proposal issued in February 2025. At that time, the regulator had sought suggestions and objections from dairy companies, stakeholders and the general public regarding the proposed changes in labeling rules.
After reviewing all the suggestions and objections received during the consultation process, FSSAI has now notified the final rules. Now all dairy companies will have to update their packaging to include the blue-white logo as per the prescribed measurements before the deadline of July 1, 2028.
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