Lenskart apologizes on dress code controversy: Now employees will be able to wear bindi-tilak; Company released new in-store style guideline

Lenskart apologizes on dress code controversy: Now employees will be able to wear bindi-tilak; Company released new in-store style guideline


New Delhi30 minutes ago

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Eyewear retailer company Lenskart has publicly apologized after huge protest on social media. Additionally, the company has now issued a new and transparent ‘in-store style guide’, giving employees full permission to wear their religious and cultural symbols at the workplace.

Lenskart’s new policy now includes symbols of faith like Bindi, Tilak, Sindoor, Kalava, Mangalsutra, Kada, Hijab and Turban. The company issued a statement on X saying that they are making their guidelines public and transparent to address the concerns of customers and the community.

Lenskart releases in-store style guidelines on X.

Lenskart releases in-store style guidelines on X.

Cause of controversy, old document went viral

This whole controversy started earlier this week when a document of Lenskart’s ‘Employee Grooming Policy’ went viral on social media.

In which employees were prevented from wearing religious symbols like bindi and tilak. After this, demands for boycott of the company started rising on the internet.

A document of Lenskart's employee grooming policy had gone viral on social media.

A document of Lenskart’s employee grooming policy had gone viral on social media.

Founder Piyush Bansal gave clarification

Seeing the controversy increasing, the company’s founder Piyush Bansal intervened and clarified that the document that went viral was an old one and it does not reflect the current stand of the company.

Bansal said that there is no restriction on any form of religious expression in our policy. He has also apologized for this confusion.

Lenskart founder Piyush Bansal had given clarification by posting.

Lenskart founder Piyush Bansal had given clarification by posting.

Lenskart said- We are made for Indians

  • The company said in its new statement that Lenskart is made in India, by Indians and for Indians.
  • More than 2,400 stores are run by people who bring their traditions with them.
  • The company has promised that everyone’s values ​​will be kept in mind in every future training and policy.

What is the grooming policy?

In the corporate world, companies make certain rules for the dress code and behavior of their employees, which is called grooming policy.

Its purpose is to create a uniform brand identity, but in a diverse country like India, it is considered essential to respect religious sentiments.

Read this news also…

Controversy over Lenskart’s dress code: Letter banning Bindi-Tilak and approving hijab goes viral, CEO Piyush Bansal said – this is an old guideline

Lenskart has been embroiled in controversies regarding its dress code. An alleged policy document of the company has gone viral on social media. In this, employees are prohibited from wearing bindi, tilak and kalava, while hijab and turban have been approved with conditions.

The controversy escalated when activist Shefali Vaidya shared its screenshot on X. He asked the company’s founder – Piyush Bansal, can you clarify that hijab is fine in Lenskart but why not bindi and kalava? After this people trolled Lenskart and raised questions on the company’s policy. Read the full news…



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