Aditya Birla Group’s premium jewelery brand ‘Indriya’ makes its global debut at Paris Couture Week. As the official jewelery partner of designer Gaurav Gupta, Indriya brings Indian craftsmanship and attention to detail to the world’s most prestigious fashion platform. This is being considered a big international milestone for the brand. The collection is inspired by ‘Ardhanarishwar’ and dualism. Gaurav Gupta’s couture collection this season is based on the idea of ’Dualism’. It is inspired by the Indian concept ‘Ardhanarishvara’, which represents the union of man and woman. The collection showcases the contrasts of strength and grace, texture and fluidity, accentuated by Indriya’s jewellery. Adorned with diamonds and precious stones, Indriya’s designs looked in sync with Gaurav Gupta’s sculptural couture. Diamonds, precious stones and sculptural gold have been used in the collection. Abhishek Rastogi, Design Head, Indriya, said that each piece was chosen in harmony with Gaurav Gupta’s bold silhouettes and flowing forms, so that it could create an artistic expression in collaboration with the clothes. Designer said – Jewelery is an extension of the geometry of the body. Talking about the partnership, renowned designer Gaurav Gupta said, “For me, jewelery is not just a decoration of the body, but it is an extension of the internal geometry of the body. Working with Indriya felt very natural, as her heritage and design language provided the right balance for this collection without overwhelming it.” Marketing Head said – The goal is to take Indian culture to the world Shantiswaroop Panda, Marketing Head, Indriya said, “Indriya is proud to bring the nuances of Indian art, craft and culture into its designs. Our collaboration with Gaurav Gupta is an effort to present Indian concepts to the world in a unique way.” Brand Indriya was launched in July 2024. Indriya is a jewelery brand of Aditya Birla Group which was launched in July 2024. The word ‘Indriya’ is derived from Sanskrit ‘Indriya’ (five senses). The brand focuses on excellent craftsmanship and modern design. Currently Indriya has 45 stores in various cities of India and the company is expanding rapidly.
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