The effect of Prime Minister Narendra Modi’s appeal to avoid unnecessary foreign trips is visible in the country’s travel sector. Demand for domestic tourist destinations like Kashmir, Lakshadweep, Himachal Pradesh, Uttarakhand, Goa, Kerala and North Bengal has increased rapidly, while there has been a decline in inquiries related to foreign travel. According to data from Intercity Smartbus, major tourism and pilgrimage routes like Dehradun, Manali, Goa, Tirupati and Ujjain have seen a growth of about 30-35% in bookings. According to Skyscanner’s ‘Smarter Summer Report’ 90% of travelers want holiday spending to support small businesses and local economies. According to travel platforms like Cleartrip, MakeMyTrip and EaseMyBooking, Indian families are now preferring short-term domestic holidays this summer. According to Ravi Gosain, President of the Indian Association of Tour Operators, international inquiries and bookings have declined by 10%-15% this season. According to Tourism Ministry data, domestic tourist trips in India increased to 413 crore, indicating that domestic tourism has now become the biggest strength of the Indian travel industry. Tourists in Lakshadweep have increased 17 times in 4 years. According to the latest data of the Ministry of Tourism, 3,875 tourists had reached Lakshadweep in 2020. This number reached a record 68,328 in 2024. The number of tourists increased by 47% between 2023 and 24. It is believed that the Prime Minister’s visit in January 2024 and then social media publicity gave impetus to this surge. Lakshadweep – 47% increase in tourists between 2023-24 Year – Number – Increase 2020 – 3875 – —- 2023 – 46,551- 1,101% 2024 – 68,328 – 47% (Source – Ministry of Tourism) Hilly areas in demand In the last few weeks, the hilly areas of the country have emerged as the fastest growing destination in terms of bookings. People are giving priority to domestic travel. – Rajesh Mago, CEO, MakeMyTrip
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Increase in domestic tourism after PM’s appeal: Bookings increased from Kashmir to Lakshadweep, demand for foreign travel reduced.
