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Tanishq, the brand of Titan Company, has expressed its heartfelt gratitude for the immense support received from customers across the country during the festive season. During this year’s festive season itself, customers exchanged more than 2600 kg of old gold and bought new jewellery. Brand associate Sachin Tendulkar thanked the customers on the occasion and said-
Heartfelt thanks to all of you for being an important part of this effort. Every exchange of old gold reduces gold imports and makes India more self-reliant.
In India, gold has always been a symbol of prosperity and trust. But an important fact is that India imports 99 percent of its gold, while we already have about 25,000 tonnes of gold in our homes. If we reuse this gold, it will not only save the country’s foreign exchange, but will also be a big step towards making India self-reliant.
zero percent cut With this thinking in mind, Tanishq has inspired its customers to convert old gold into new form. To further strengthen this campaign, the brand has come up with a special offer – Now old gold of any carat (even up to 9 carats) from any jeweler can be exchanged at Tanishq with 0% deduction. That means customers will get the full value of their old gold.
Tanishq’s identity- honesty and transparency Tanishq is known not only for exquisite jewelery but also for honesty and transparency. The purity of gold is tested by caratmeters available at the brand’s more than 500 stores across the country. Additionally, the gold is melted in the artisan chamber located in the store in the presence of the customer, making the entire process completely transparent and trustworthy.
More than 32 lakh Indians exchanged gold So far, more than 32 lakh Indians have converted their old gold into new jewelery with Tanishq. This gold exchange campaign by Tanishq is not just an offer, but a national movement – inspiring every Indian to make better decisions for themselves and contribute to the development of the country.
Because ultimately – returning the old gold is better for yourself and also for India. For more information see: www.tanishq.co.in/exchange
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