Eternal (Zomato) Shares In Focus After Blinkit Drops 10-Min Delivery Service Over Rider Safety

Last Updated:January 14, 2026, 08:35 IST

Blinkit drops its 10-minute delivery after Government intervention over rider safety. Eternal shares in focus. Zepto and Swiggy may follow. .

Blinkit announces dropping 10-minute delivery service over rider safety.

Zomato Share In Focus: Blinkit, the quick-commerce owned by Eternal (Zomato), has announced to drop its 10-minute delivery service following the Government’s intervention over the safety concerns of riders. This marks a momentary shift in how quick-commerce, promising a 10-minute delivery to customers, has been pivotal in high demand and rapid expansion across India.

Shares of Eternal will remain in focus as investors are likely to react to the company’s decision. However, competitors such as Zepto and Swiggy haven’t yet announced any such step, but some reports suggest that they may follow suit.

A meeting was held with leading platforms, including Blinkit, Zepto, Zomato and Swiggy, to address concerns related to delivery timelines. Acting on the directive, Blinkit removed the 10-minute delivery promise from its branding and other aggregators are expected to follow suit in the coming days.

The move is aimed at ensuring greater safety, security and improved working conditions for gig workers.

The Ministry of Labour and Employment has recently published the draft rules for the four labour codes, which also bring gig workers on board for various benefits such as minimum wage, health, occupational safety, and social security coverage.

The move comes at a time when the debate over the rights of gig workers is heating up, with demands and protests by unions of gig workers over pay, safety and dignity.

Aam Aadmi Party MP Raghav Chadha took came forward to raise and support the demands of gig workers.

Chadha had described their demands as legitimate and said platforms had scaled not on algorithms alone but on human labour.

His intervention triggered sharp pushback from parts of the startup ecosystem.

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