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- India To Mandate Country Of Origin Filters On E commerce: Boost For Made In India Products
Mumbai49 minutes ago
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E-commerce platforms will now have to provide a separate ‘Country of Origin’ filter for packaged goods. So that the customer searching for the product can easily know its origin (in which country the product was originally made). The Department of Consumer Affairs has brought a proposal to make it mandatory. If passed, it may come into effect from 2026.
The ministry said on Monday, November 10, that this change will happen through amendment in the Legal Metrology Rules of 2011. It is already mandatory to write country of origin on packaged goods. A new rule is being brought to impose filters for search on e-commerce. This will increase transparency on the digital marketplace and provide a level playing field to local manufacturers.
Major points of Consumer Ministry’s proposal
The ministry has released the Draft Legal Metrology (Packaged Commodities) (Second) Amendment Rules, 2025. It says that every e-commerce entity that sells imported products will have to provide country of origin filter in the product listings. These filters will be searchable and sortable, meaning users will be able to easily sort local or imported items by applying filters.
- What will change: Currently, the origin information remains hidden in the listing of products, due to which consumers have to check manually.
- What is the target: Detailed product listings save time and promote informed choices.
- How to apply: These rules focus on packaged commodities, such as FMCG items, electronics or clothing.
Why did this proposal come, what is in the background
The e-commerce market is growing rapidly in India. By 2025, it will be worth Rs 3 lakh crore, but consumers often complain about not knowing the origin of the products. The ministry believes that due to lack of transparency, imported goods get more advantages.
In the past years, there have been many consumer complaints where people had trouble finding ‘Made in India’ products. The ministry took notice of this and took this step to regulate the digital market.
Ministry said- emphasis on transparency and compliance
The ministry said in the statement, ‘This feature will save consumers time in locating the origin in detailed listings. Besides, it will also help the authorities. Now instead of manual review, violations of rules can be detected through automated checking.
This change matches the national priorities. Consumer trust will increase and the digital ecosystem will become more competitive. A senior official said, ‘It will become easier to verify product information, which will speed up compliance monitoring.’
Local manufacturers will get a boost
This proposal will provide direct support to ‘Atmanirbhar Bharat’ and ‘Vocal for Local’. Consumers will easily get ‘Made in India’ products, which will increase the visibility of domestic goods.
- For Consumers: Easier to check the origin of informed buying, such as health products.
- For Manufacturers: Level playing field (level playing field), level playing field with imported goods.
- For Government: Simple to detect violations, such as fake origin claims.
- Overall Impact: Consumer centric approach on e-commerce will increase trust.
Experts believe that with this, small and local brands can get 20-30% more sales, because the filter will bring the ‘Made in India’ category to the top.
E-commerce ecosystem will become more competitive
In the long term, these changes will make e-commerce more consumer-friendly. Companies will have to make technical changes, like adding new filters on platforms like Amazon, Flipkart. But it will get support as it is linked to national goals.
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