Big changes are now being seen in the music industry, which will directly benefit regional artists and music lovers. Big companies like Times Music, Warner Music and Saregama are now investing heavily in purchasing local song catalogues. In fact, the rising cost of Hindi film music and declining earnings from streaming have driven companies towards smaller but stronger regional markets. This consolidation will give regional music companies access to global platforms and better technology. This will not only improve the quality of songs, but will also make the digital distribution system transparent. According to the FICCI-EY report, the revenue of the Indian music segment is expected to increase by 10% to Rs 5,900 crore in the year 2025. Music companies are now reducing their risk by playing through established regional catalogs rather than investing in new content. With the arrival of big companies, the management of royalties and rights at the regional level will become quite simple and organized. The songs which till now could not get proper digital account will also become a part of mainstream streaming. This will give small and medium scale music labels access to global infrastructure and capital. Shared marketing and data-driven strategies will make it easier to deliver songs to the right audience. Music labels are currently forced to change their old ways of earning money. Over the past year, audio streaming platforms have nearly halved their pay-per-stream rates. The main reason for this is that the trend of viewers on YouTube is moving away from music towards stand-up comedy and podcasts. Despite this, film producers are selling their music rights at an expensive price, making it challenging for companies to recover. The trend of the year 2025 shows that companies now want control over IP (intellectual property) instead of just transaction of songs. They are focusing on such investments where the flow of content is fixed and earning can be done on a global scale. Acquisition of small but relevant regional companies has become the best way to reduce risk. This will expand the professional work culture in the world of regional music. The reach of regional songs will increase by 50% in the next 3 years, the demand for artists will increase. Due to the entry of big companies, there may be a temporary increase in the payment of artists. The reach of songs in regional languages is expected to increase by 50% in the next two-three years. When Bhojpuri, Punjabi or Marathi songs will be played on the global stage, it will not only strengthen the cultural identity, but the hidden skills at the grassroots level will not have to depend on big cities to make their mark.
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Big music companies are betting on regional songs: Domestic music market worth Rs 5,900 crore, strategy changed due to declining streaming earnings.
