Amul milk cheaper by 1 rupee across the country: Gold will be available at Rs 65 and Fresh at Rs 53 per liter, new prices applicable from today.

New Delhi7 minutes ago

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Amul milk has become cheaper by one rupee across the country. Gujarat Co-operative Milk Marketing Federation (GCMMF) Managing Director Jayen Mehta has said that the prices of Amul Gold, Amul Shakti and Amul Fresh have been reduced. The new prices will be applicable from today i.e. 24th January.

Prices were increased before the general election results Last year, the Lok Sabha election results came on June 4. The price of Amul milk was increased 3 days before this, in which Amul Gold milk was increased by Rs 2 per liter. The prices of Amul Shakti and Tea Special were also increased.

GCMMF had said- production cost increased When the prices were increased last year, GCMMF had said that the prices have also been increased due to the increase in the cost of operation and production of the company. However, this increase is only 3-4% of the overall MRP, which is much lower than the food inflation rates. It should also be kept in mind here that there was no increase in prices from February 2023 till now.

Amul’s model works at three levels:

1. Dairy Co-operative Society

2. District Milk Union

3. State Milk Federation

All the farmers of the milk producing village are members of the Dairy Co-operative Society. These members elect representatives who together manage the District Milk Union.
The district union processes milk and milk products. After processing, Gujarat Co-operative Milk Marketing Federation Limited works as a distributor and delivers these products to the market.
Professionals are hired to manage the supply chain. About 15 lakh people get direct and indirect employment in milk collection, processing and distribution.
Amul’s model has become a case study in business schools. In this model the dairy remains under the control of the farmers. This model shows how profits reach the bottom of the pyramid.

How are millions of liters of milk collected?

There are 18,600 milk co-operative societies and 18 district unions in 33 districts of Gujarat. More than 36 lakh farmers are associated with these societies, who produce milk.
The rush to collect milk starts as early as 5 in the morning. Farmers milk the cattle and fill it in cans. After this the milk is brought to the collection centre.
By around 7 in the morning, there is a long line of farmers at the collection center. Society workers measure the quantity of milk and the fat content is also measured. This system is completely automated.
The milk output of every farmer is saved in the computer. Farmers’ income depends on the quantity and fat content of milk. Payment is made to farmers on a fixed date every month.
An app has also been made for farmers, in which they get information ranging from milk quantity and fat to payment. Payment is transferred directly to the bank accounts of the farmers.