Ads may soon be seen in ChatGPT: ‘Search Ads’ mentioned in Android beta app’s code; OpenAI’s monetization strategy

Users may soon start seeing sponsored suggestions and advertisements in ChatGPTT. According to reports from Bleeping Computer and FindArticles, OpenAI is preparing to bring ads to ChatGPT.

The company hasn’t made an official announcement, but an early code reference for the new Android beta app version of ChatGPT hints at the launch of ads.

Indications of ad launch found in beta app leak

According to tech portal Bleeping Computer, strings like ‘Search Ads’, ‘Search Ads Carousel’ and ‘Market Content’ were found in the code of ChatGPT’s Android beta app (version 1.2025.329). This indicates that Open AI is building the infrastructure to show chat-based sponsored content.

An engineer, Tibor Blaho, shared on X that a system for sponsored content is being built in the code. It seems to be more focused on search queries than general chat. Tech news platform GizmoChina said that the ads will not be traditional banners, but contextual suggestions. Like product cards in shopping queries.

Engineer Tibor Blaho shared on X that a system for sponsored content is being built in the code.

Why is OpenAI bringing advertisements?

The cost of running OpenAI’s powerful models is very high. Currently earnings are coming from subscription (ChatGPT Plus) and API licensing, but ads will become the third revenue source. CEO Sam Altman has said that there is an option to try ads, but we have not made any commitment.

ChatGPT was publicly unveiled in 2022

OpenAI unveiled ChatGPT to the world in November 2022. This AI tool has gained popularity rapidly. From writing music and poetry to writing essays, ChatGPT can do a lot of things. This is a conversational AI. An artificial intelligence that answers you like a human.

Big tech companies like Microsoft have invested more than $13 billion in OpenAI. The company has also integrated ChatGPT in its search engine ‘Bing’. Many companies are also eager to use ChatGPT. In such a situation, the use of this AI based chatbot is expected to spread more in the coming days.