There is a unique craze worldwide for the new limited edition ‘Royal Pop’ pocket watch of Swiss company Swatch and luxury watch maker Audemars Piggott. Before the launch was announced on May 16, people stood in queues outside stores for several days to buy it. After the launch on May 16, there was chaos in many cities of Europe, America and the Middle East. There were fights at some places, stores had to be closed at some places and even the police had to be called at many places to control the situation. Even after two days, Swatch stores are closed in many cities. Swatch urged people not to visit stores in large numbers in a social media post. Usually, Audemars Piggot’s watches cost lakhs and crores of rupees, but the special pocket watch is available at a much lower price. People hope that it can be sold at a higher price later. For this reason, young buyers, collectors and resellers are coming to buy it in large numbers. On many websites, its resale price is being said to be many times higher than the launch price. Watches online for Rs 20 lakh. They combine the octagonal design of Audemars Piguet’s famous ‘Royal Oak’ series and Swatch’s ’80s ‘pop’ style. For the first time, Swatch has adapted its iconic System51 mechanical movement into a hand-wound calibre. It features a transparent sapphire caseback, open mainspring barrel and premium Super-Luminova coating that provides good visibility even at night. These watches, made by copying the designs of Audemars Piggot’s watches worth crores of rupees, are available for around 350 pounds (45 thousand rupees). These watches have been sold online for up to 16,000 pounds (20 lakh rupees). Police called to handle crowds in London, Paris, many people camping outside stores in New York fell ill. Police dogs had to be deployed in London. Police had to use tear gas in Paris. Police had to be called in Milan also. Launch events had to be canceled in many cities including Dubai. India: Huge crowd in Mumbai-Delhi, event cancelled. In India, a huge crowd gathered at Swatch Boutique in Mumbai’s Palladium Mall and Select Citywalk store in Delhi. Long queues had formed in both cities several hours before the launch. The launch event itself was canceled due to security reasons.
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New craze for luxury, ruckus for a watch: Chaos as soon as it is launched; At some places the police were called and at some places tear gas was released.
