‘Hanuman Ansh’ based on Neem Karoli Baba has earned Rs 12.75 crore on the 24th day. On the day of its release on 7th August, the film could collect only Rs 10 lakh. That means there was a jump of 12,600% in daily earnings. ‘Hanuman Ansh’ has overtaken superstar Yash’s ticket booking in the last few hours.
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Chairs remained empty for two weeks, ‘Hanuman Ansh’ which was removed from most of the screens, how did it suddenly start making earning records, who is Baba Neem Karoli; Full story in today’s explainer…
An 11 year old boy from an affluent family. Mother died in childhood. Someone told that she had gone to Ram. Now that boy became obsessed with going to Ram. he leaves home. Traveled all over India and did penance. Finally got knowledge. He performed many miracles and became known as Neem Karoli Baba.
You might not have found anything unique after reading the story line of the film ‘Hanuman Ansh’. There is neither a big star nor a big budget in the film. You hardly realized when the film was released and two weeks passed. But experts believe there are 3 big reasons behind gaining momentum from the third week onwards and making earnings records…
1. Audience increased due to ‘word of mouth’, screens were also increased 20 times
- The total budget of the film is less than 2 crores. Director Vishal Chaturvedi told in an interview that after the completion of the film, there was no money left for promotion. The film was released without any buzz.
- According to film critic and trade analyst Taran Adarsh, ‘Initially the film did not reach many people. But those who went to watch the film praised others. People started sharing their reviews, film experiences and movie clips directly on social media. This created a buzz and gradually the views of the film started increasing.
- As the audience increased, the number of screens increased and so did the earnings. Taran Adarsh says that only 355 shows of the film were shown in the first week of its release. At the beginning of the second week, only 29 shows were shown. The shows started increasing in the third week and now the film is on 5363 screens across the country. The shows of Toxic, released 5 days ago, have reduced from 24 thousand to 16 thousand.
People are sharing these scenes of Hanuman Ansh film on social media.
2. ‘Hanuman Ansh’ got indirect promotion because of ‘Toxic’
- The festival of Rakshabandhan between 28th to 30th August and the long weekend is ahead. People had the option of two major films – Toxic and Hanuman Ansh.
- Hanuman Ansh is a ‘U’ rated film, which means people of all ages can watch it with family. Toxic, on the other hand, is ‘A’ rated, meaning only people above 18 years of age can watch it. There are scenes of excessive violence and sexuality in it.
- Hanuman Ansh became a natural choice for those who went to watch films with their families during the festive season. Due to negative reviews of Toxic, Hanuman Ansh started being given more screens.
On Book My Show, people are booking more tickets for Hanuman Ansh than Toxic. The data is as of 11 am on August 31.
3. The era of religious films is returning, such an atmosphere has been created in the society.
- Film critic Deepak Dua says, ‘A few years ago it seemed that religious films do not work in India. But now again the consumption of films related to religion and nation is increasing.
- The film full of nationalism made record earnings. Ranbir Kapoor starrer Ramayan film is being made with a budget of around Rs 4 thousand crores. Things like bhajan clubbing are coming to the fore in the society.
- According to Deepak Dua, ‘From the cinema point of view the film ‘Hanuman Ansh’ was not very good, but for the audience it is a film that connects to the roots. The earning of the film depends not only on the craft but on the emotional connection of the audience.
- The devotion of the people going to watch the film is such that many people are taking off their slippers and shoes while watching the film. There is a video viral on social media of a girl who started crying after not getting the ticket for Hanuman Ansh.
When the original video of Neem Karoli Baba’s ashram from the film Neem Karoli Baba’s Ashram was played in Mumbai’s Fun Republic Mall, the audience stood with folded hands. Many viewers started crying while watching the film.
Apart from this, two songs of ‘Hanuman Ansh’ went viral in reels. People discovered the film through songs. ‘Maine tere hi bharose Hanuman Sagar mein naiya dar dai’ is a folk bhajan. It has been sung by Bundelkhand singer Sunil Lodhi. Parvati song sung by Sadhu Tiwari was also liked a lot.
However, even after applying all the logic, the success of Hanuman Ansh seems like a miracle of Neem Karoli Baba.
Neem Karoli Baba was a Hindu saint of the 20th century. His famous ashram – Kainchi Dham is in Nainital, Uttarakhand. His story starts from Firozabad, Uttar Pradesh…
- In the year 1900, a son was born to Durga Prasad Sharma and Kaushalya Devi in Akbarpur (now Firozabad). Name- Laxman Narayan Sharma.
- Laxman’s mother died when he was 8-9 years old. At the age of 11, her family got her married. Left home at the age of 12 and started worshiping Lord Hanuman.
- After spending 10-12 years living the life of an ascetic, Lakshman Narayan came home at the behest of his father. Lived a family life with his wife. Had three children, but his mind remained engaged in devotion. Finally left home again.
- First went to Rajasthan, then Gujarat. The head of a temple in Rajkot made him his successor, but the rest of the devotees were displeased by this. To avoid further disputes, he left Rajkot and went to Morbi.
Photograph of Neem Karoli Baba in his youth. When he came to Morbi, he used to meditate near the pond every day. People started calling him Talaiya Baba.
- After a few years Baba reached Neem Karoli village of Farrukhabad in Uttar Pradesh. Whatever he said to the villagers came true. When Baba started leaving from here, the villagers stopped him. A cave was built for him, where Baba used to meditate. A temple of Hanuman ji was also built on the roof of the cave.
- People do not see Baba coming from the cave for many days. Once his devotee Gopal took milk and went into the cave without permission. Baba was in deep meditation. Many snakes were wrapped around his body. Gopal fainted after seeing the scene.
- It was the era of slavery. One day Baba boarded the train from Neem Karoli. Seeing the disguise of a sadhu, the Anglo-Indian TTE realized that he did not have a ticket. They took him off the train. Baba sat there on the ground and started doing bhajan.
- Despite all efforts the train could not move forward. After this, the railway staff requested him and made him sit back in the train, then the train started moving. After this miracle Laxman Sharma and Talaiba Baba started being called Baba Neem Karoli.
- Lived in Neem Karoli for about 18 years. Then moved towards Nainital. A temple was built in Hanumangarhi in the 1950s. After this, many temples were built in Bhumiyadhar, Kainchi, Kakrighat, Vrindavan, Kanpur, Lucknow, Shimla, Delhi.
- He died on September 11, 1973 in Vrindavan.
These stories have been taken from the official website of the Samadhi site of Neem Karoli Baba.
Devotees of Baba Neem Karoli from Steve Jobs to Virat Kohli
Steve Jobs: In 1974, Apple company co-founder Steve Jobs came to India with the desire to meet Baba. By then a year had passed since Baba’s death. Jobs stayed in Kainchi Dham for a few days. Then returned and started Apple in 1976.
Mark Zuckerberg: During his visit to India in 2015, Facebook founder Mark Zuckerberg told that Steve Jobs had advised him to visit a temple in India in the early days of Facebook. This was the Kainchi Dham of Neem Karauli Baba.
Julia Roberts: Hollywood actress Julia Roberts follows Hindu religion. He had told in an interview in 2010 that his interest in Hinduism had arisen after seeing a picture of Neem Karauli Baba.
Anushka Sharma and Virat Kohli: Actress Anushka Sharma has called Neem Karauli Baba as her guru. In 2022, Virat Kohli and Anushka Sharma went to Kainchi Dham with their daughter.
Virat Kohli and Anushka Sharma outside Kainchi Dham.
Manoj Bajpayee: Actor Manoj Bajpayee had told in an interview that before the web series ‘The Family Man’, he had no work for about a year. At the same time, he had gone to Kainchi Dham with film director Ram Reddy for research for the film Juganuma. By meditating here he found peace and a new path.
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