‘Pan-India’ films like Baahubali, RRR, KGF and Pushpa have created new standards of success, but in the last few years, ‘Multi India’ cinema has also emerged. Cinema of every language is giving superhit films. For example, the Gujarati film ‘Lalo: Krishna Sada Sahayate’ earned more than Rs 112 crore, even though it cost only Rs 50 lakh to make it. At the same time, Malayalam film ‘Lokah Chapter 1: Chandra’ did a business of around Rs 300 crore on a budget of Rs 30 crore. Marathi cinema is also an example of this change. For example, ‘Dasavatar’ collected Rs 28.47 crore on a budget of Rs 12 crore and gave more than 220% return on investment. This film also became the first Marathi film to make it to the contention list of the Academy Awards for Oscar 2026. Analysis: Gujarati film earned 224 times, 17 regional films became superhit in two years. Sacknik has analyzed 17 successful regional films. Of these, there were 7 films which gave returns of 10 times or more… that is, about 41% of the films earned 10 times or more of their cost. Increasing share at the box office: According to PVR Inox data, the share of regional films in the total box office collection was 27% in 2024, which will increase to 31% in 2025. Whereas the share of Hindi films remained stable around 55-56%. The share of English films declined from 18% to 14%. Expert View – This is the biggest star content in cinema today – This is the biggest star content in Indian cinema today. Over the past few years, we have seen that regional films have gained audiences not only in their own states, but also across the country and abroad… because content is the biggest star there. If a film in any language is successful, the entire ecosystem benefits from it. If audiences come to theatres, producers, distributors, exhibitors and thousands of people associated with the film industry will benefit. – As far as the cinematic universe is concerned, I think this is a global trend. If the characters and world of a film are liked by the audience, then it is natural for its next part and franchise to be formed. Audiences want to watch content with which they feel connected. Future – Now universe films will be made Telugu Cinema – Hanuman Universe After the success of ‘Hanuman’, director Prashant Verma is creating a universe of mythological films. ‘Jai Hanuman’ is the most talked about project. Emphasis on folk deities in Tamil cinema – Films are being made on folklore and regional deities. Sivakarthikeyan’s ‘Seyon’ is in the news. The success of the big historical project in Marathi – ‘Raja Shivaji’ opened the way for historical films. Many big projects like ‘Ghabdkund’ are in line. Lokah Universe in Malayalam – After the success of ‘Lokah Chapter 1: Chandra’, the franchise is set to be taken forward.
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क्षेत्रीय फिल्में अब ऑस्कर की रेस तक पहुंच रहीं: 41% सफल क्षेत्रीय फिल्मों ने अपनी लागत से 10 गुना या ज्यादा कमाई की
