Since 2014, NDTV-Dettol have been at the forefront of a ‘Swasth’ change. For ten remarkable years, the campaign touched lives, changed habits, and inspired a healthier nation, to emerge as one of India’s longest running public health campaigns. Reckitt’s Ravi Bhatnagar explains how the flagship campaign of NDTV – Dettol – #BanegaSwasthIndia has changed lives onground.
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