The quick commerce sector worth around Rs 1 lakh crore has changed a bit. Due to the Centre’s tough stance, platforms like Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes have removed the ’10-minute delivery’ claim from their branding. However, their business methods have not changed. Now companies are insisting on showing the distance (eg: the store is 500 meters away) instead of the timer on the app. In the information given to BSE, Blinkit’s parent company Eternal has said that the change in branding will not affect profits. Experts also believe that removing ’10 minutes’ from the tagline is not a decision to change the business model. Companies will not give up the power of ‘fast delivery’ as this is their USP. Focus now on dark store distance instead of timers Following a meeting with the Labor Ministry and concerns over rider safety, Blinkit has removed the ’10-minute’ claim from its branding. Now using only words like ‘delivery within minutes’ on the app. LocalCircles: 74% support the decision According to a survey by LocalCircles, most consumers have supported the government’s move to stop advertisements for 10-minute delivery. About 74% of users said that ultra-fast delivery puts pressure on delivery partners and raises road safety concerns. This survey was conducted on more than 90,000 users from 180 districts. Only 17% of these people opposed this decision of the government. Gig workers had gone on strike on December 31. Fed up with low earnings and pressure of delivery within 10 minutes, gig workers had gone on strike on December 31 before the New Year, which included riders from companies like Swiggy, Zomato, Blinkit, Zepto. Earlier, gig workers had also gone on strike on Christmas on 25th December. In this strike, gig workers had made many demands including ending the delivery model in 10 minutes. What is Quick Commerce? status of gig workers
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The business model of Quick Commerce did not change: Companies removed the branding of only 10 minutes delivery, everything else remained the same.
