Zoho Arattai: Indias ‘Swadeshi’ Chat App Tops App Stores—Can It Really Challenge WhatsApp? Check Features

    Zoho Arattai: Indias ‘Swadeshi’ Chat App Tops App Stores—Can It Really Challenge WhatsApp? Check Features

    India’s ‘Swadeshi’ App: India’s homegrown messaging app Arattai has overtaken global rivals to secure the top spot on app stores, surpassing WhatsApp. Developed by Chennai-based Zoho, the platform brands itself as a “spyware-free, made-in-India” messenger, resonating strongly with Indian users. Originally launched in 2021 as an experimental project and positioned as an alternative to WhatsApp,…

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