Shah Rukh Khan’s KING officially kicked off its promotional campaign as the film’s first song was released at midnight, following a spectacular display of teaser posters outside Mannat. During the launch, three KING posters were showcased on giant screens outside Shah Rukh Khan’s iconic residence, transforming Mannat into the centre of the film’s latest promotional event. The poster showcase built anticipation throughout the night before the makers finally unveiled the film’s first track, marking the beginning of what is expected to be one of Bollywood’s biggest campaigns.
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