ITC Share Price Today: Stock Gains 1.6% As Cigarette Stocks Rise

Last Updated:September 23, 2026, 5:46 PM IST

Godfrey Phillips India also jumps around 1.68% to close at Rs 2,003, while VST Industries is higher by 1.51% at Rs 208.80.

The move came after a media report, citing dealer checks, said ITC’s Gold Flake Premium 10-cigarette pack was being sold at Rs 135, compared with Rs 125 earlier.

Shares of ITC gained over 1% on Wednesday, while Godfrey Phillips India rose around 2%, after a report flagged a possible increase in the retail price of one of ITC’s cigarette brands. ITC shares ended the session at Rs 270.15, up Rs 4.35 or 1.64 per cent over the previous close.

Godfrey Phillips India jumped around 1.68% to close at Rs 2,003, while VST Industries was higher by 1.51% at Rs 208.80.

The move came after a media report, citing dealer checks, said ITC’s Gold Flake Premium 10-cigarette pack was being sold at Rs 135, compared with Rs 125 earlier. The reported price change could not be independently verified.

Cigarette Stocks Have Been In Focus After Tax Changes

Cigarette companies have been navigating changes in the tax structure since February 1, when cigarettes were brought under the 40% GST rate along with an additional excise-duty structure.

The additional duty varies depending on cigarette length and product characteristics.

Since then, there have been reports of price revisions across several cigarette brands and pack sizes. ITC’s portfolio has seen reported changes involving brands such as Classic Connect and Gold Flake Super Star as well.

For investors, the key factor to watch is whether companies are able to pass higher taxation and other cost pressures through retail prices without materially affecting cigarette volumes.

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What caused ITC and other cigarette stocks to rise recently?

Shares of ITC rose over 1% on Wednesday after a media report flagged a possible retail price increase for one of its cigarette brands. Other cigarette makers like Godfrey Phillips India and VST Industries also saw their stock prices climb.

What are the new retail prices reported for ITC’s Gold Flake Premium packs?

Dealer checks indicated that ITC’s Gold Flake Premium 10-cigarette pack was being sold at Rs 135, up from Rs 125 previously, though this price change could not be independently verified.

How have tax and excise duty changes affected cigarette companies?

Cigarette companies have faced ongoing cost pressures and tax adjustments since February 1, when cigarettes were subjected to a 40% GST rate alongside an additional excise-duty structure that varies by product length and characteristics.

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