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- Instagram Teen Safety Update | AI Age Verification & New Account Settings
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Meta will implement AI age detection technology worldwide. With this, the accounts of millions of teenagers on Instagram will be moved to Teen Account settings.
The company has taken this decision amid increasing government scrutiny regarding children’s safety and social media use. This technology will also identify teenagers who have entered incorrect age.
Meta said that this system will start being implemented from January. Teens will automatically be placed in safer settings so they see less inappropriate content in their feed.
In an official blog post, Meta revealed plans to implement age estimation technology globally. With this, the Instagram accounts of millions of teenagers around the world will be changed to Teen Account settings.
In April 2025, Meta started identifying teenagers on Instagram with AI technology. It also identifies users who entered their age as adult when creating their account.
Once identified, these users will be kept in the most secure settings of Meta. There are provisions in these settings to prevent inappropriate content from appearing on the feed.
Meta will also release videos for parents. These will explain how teens are placed in age-appropriate protective settings.
“We will continue to do our part to ensure teens have an age-appropriate experience on our apps,” Meta said in a blog post.
Increased investigation regarding the safety of children
In recent months, there has been increased scrutiny on Meta regarding the safety of children. In March, the company lost a case filed by the state of New Mexico.
New Mexico had alleged that Meta’s platform design increased the risk of exposing children to predators. The state also alleged that the platform facilitated the exploitation of children.
The jury found Meta guilty of misleading customers about the dangers to children and the safety of its platform. After this, the company was ordered to pay about $950 million in related fines.
In August, Meta agreed to a $12 billion settlement with attorneys general of several states. The case was related to allegations that the company designed platforms that could be addictive.
Under the agreement, Meta agreed to make changes to the platform design and features. The company also talked about implementing industry standard measures related to child safety.
These measures include daily time limits, screen-time options like Quiet Mode, and stronger age checks for strangers.
Meta has also appealed to companies like TikTok, Snapchat and YouTube to accept the terms of the agreement. Under these terms, Meta plans to provide an additional $5 billion.
Meta wants to raise the security standards for other apps. The company has encouraged them to take similar steps.
Age verification on social media around the world
The changes to the platform and the new age verification system come at a time when governments around the world are increasing scrutiny of content shown to minors.
Efforts to limit teens’ social media access include Australia’s complete social media ban for those under 16.
Some states in the US have also enacted laws limiting access to platforms based on age. These laws make it mandatory for social media companies to implement age verification measures.
Meta has recently filed a case against the Attorney General of California. The company wants to stop this new law, which aims to reduce social media addiction among youth.
The new features are expected to begin implementation in January.
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