Impact Feature: Tanishq and Sachin Tendulkar’s unique ‘Gold Exchange Initiative’, take your old gold to Tanishq and get the benefit of 0% deduction

India imports 700 to 800 tonnes of gold every year and a large amount of valuable foreign exchange is spent on it. Whereas Indian homes have more than 25 thousand tonnes of gold which mostly remains locked in safes.

If this gold comes back to the market to be recycled and converted into jewellery, then India’s dependence on gold imports can be reduced and foreign exchange can be saved.

This is a big step towards self-reliant India. With this in mind, Tanishq, India’s most trusted jewelery brand from the Tata family, has launched one of the largest gold exchange campaigns in the country.

Tanishq has offered Indian families to exchange their old gold (of any carat and from any jeweler) for new design jewelery by taking 0% deduction. Besides, this exchange offer is also a golden opportunity for every Indian to participate in the nation-building effort.

This campaign of Tanishq got the support of trustworthy Sachin To strengthen the vision of a self-reliant India with Gold Exchange, Tanishq has partnered with Sachin Tendulkar, synonymous with trust and loyalty.

Sachin says, ‘Gold is ingrained in the life of every Indian family. It has been passed down in the family as an heirloom for many generations.

Tanishq’s Gold Exchange provides families a transparent and trusted way to renew this heritage. This exchange program also makes a huge contribution in reducing India’s dependence on gold imports, which for me is a victory for every Indian.

Ajoy Chawla, CEO, Jewelery Division, Titan Company Limited, said, ‘Every time a family exchanges even one gram of old gold kept in their locker, they not only unlock value for themselves, but also contribute to the nation by reducing imports.

This is the strength of Gold Exchange.

With this offer this festive season, we are making it easier for every Indian to participate in the goal of making our nation self-reliant.

Exchange 9 to 22 carat gold purchased from any jeweler.

Tanishq will, for the first time, offer gold to consumers on exchange of all carats (from 9 carat to 22 carat) till October 21, 2025. 0% deduction Is giving a profit of – i.e. on old gold No deduction will be made. Even if you have purchased gold from any jeweler other than Tanishq, you can get it exchanged at any Tanishq showroom.

Tanishq Gold Exchange- Your old gold, India’s new power

This Diwali, exchange your old gold and buy new jewelery from Tanishq and help India prevent foreign exchange losses from gold imports.

Now you can also exchange your 9 karat gold — and there will be 0% deduction on exchange!

Get on your old gold No deduction (0% deduction) Take advantage of this and get beautiful new design jewelery from Tanishq.

You can easily exchange your old gold at Tanishq.

(To know the terms and conditions https://www.tanishq.co.in/exchange-terms-and-conditions.html?lang=en_INgo to)

tanishq exchange offer

Make Your Jewelery Shine Again – Replace your precious gold with new jewelery that you will love to wear every day!

About 32.5 lakh people have exchanged more than 1.7 lakh kg of gold.

The strong trust of Indian families on Tata’s trusted jewelery brand Tanishq is continuously increasing. That’s why over the last few years, more than 32.5 lakh Indians have participated in Tanishq’s gold exchange programme, in which around 1.7 lakh kg of gold has been recycled. Now 40% of the brand’s business is driven by this powerful exchange movement.

About Tanishq:

Tanishq, India’s most loved jewelery brand from the Tata Group, has been synonymous with exquisite craftsmanship, distinctive designs and guaranteed product quality for over two decades. It has earned the reputation of being the only jewelery brand in the country that strives to understand Indian women and provide them with jewelery that suits their traditional and contemporary aspirations and desires. To emphasize its commitment to provide the purest jewellery, all Tanishq stores are equipped with caratometers that enable customers to check the purity of their gold in the most efficient manner. The Tanishq retail chain is currently spread across over 500 exclusive boutiques in over 300 cities.