10 minutes ago
- copy link
Sting Energy in partnership with Mercedes-AMG Petronas F1 Team has launched an exciting outdoor campaign in India. With this campaign, the streets of India seem to be filled with F1 enthusiasm.
The brand has installed around 900 hoardings in major markets across 47 cities of Uttar Pradesh, Bihar, Maharashtra, Karnataka, Telangana, Haryana, Punjab, Rajasthan and North-East.
With the concept of ‘Paint the City Red’, the campaign has been designed to highlight the partnership between Sting Energy and Mercedes-AMG Petronas F1 Team.
The most special moment of this step taken keeping India as priority was the spectacular projection installed on Bandra-Worli Sea Link in Mumbai. The projection added to the grandeur of this iconic structure with a big screen for an exciting night.
On this screen, the Sting logo and the emblem of the Mercedes-AMG Petronas F1 team were seen in a special sequence of light and motion.
With speed, precision and cutting-edge technology, the projection transformed this urban landmark into a live, open-air showcase of this global partnership. It filled every passerby with the unique feeling of F1 energy in the heart of the city.
The larger-than-life activation follows a recent global partnership between Sting Energy and Mercedes-AMG Petronas F1 Team. India has been identified as the key market in this partnership.
Source link
[ad_3]
