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HDFC Bank overtakes Tata Consultancy Services as India’s top brand, Zomato fastest growing, UltraTech Cement enters rankings; India’s Top 100 brands now worth 524 billion dollars.
HDFC Bank becomes India’s most valuable brand.
India’s largest private lender HDFC Bank pipped IT giant Tata Consultancy Services (TCS) to become again the country’s most valued brand, according to he 2025 Kantar BrandZ Most Valuable Indian Brands report. The private lender grew approximately 18 per cent to nearly $45 billion, driven by digital innovation and customer. Its brand value jumped 98 per cent since 2019.
TCS ranks #2 in the 2025 list with a brand value of $44.2 billion. It claimed the crown for the consecutive three years earlier.
The 2025 Kantar BrandZ Top 100 Most Valuable Indian Brands have reached a combined brand value of $524 billion, representing approximately 13% of India’s GDP.
For the second consecutive year, Zomato is the fastest growing brand in the country, growing 69 per cent to $6 billion, on the back of expansion beyond food delivery.
Meanwhile, 18 news brands including UltraTech Cement (No.7; $14.5bn), Westside (No.38; $3.3bn) and Zudio (No.52; $2.5bn), have entered the ranking for the first time.
The report added that India’s brands are resilient but growth has been slowdown. India Top 100 grew just 6 per cent, while the Global Top 100 grew 29 per cent, missing the global “post-Covid rebound”.
Travel, lifestyle, premium hospitality, mobility, and digital convenience, including Taj (No.43; +55%), IndiGo (No.24; +42%), and MakeMyTrip (No.56; +45%) are outperforming, as India’s “experience economy’ accelerates.
Business Tech & Services, Financial Services and Telecom brands together account for 58% of the value of India’s Top 100.
At the rural front, categories like beauty, coffee, snacks and ready-to-cook foods are catching on faster. Rural incomes are rising at 10 per cent CAGR since 2022, with e-commerce adoption accelerating, led by young males, the report added.
“India has many markets, not one”, the report says, adding that India is not a single, uniform consumer base. People in different regions, cities, towns, and even neighbourhoods behave very differently when they shop. Their tastes, needs, income levels, culture, language, lifestyle, and buying motivations change from place to place. So, a marketing strategy that works in Mumbai may fail in Patna, and something that sells well in South Delhi may not work in North Delhi.
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst…Read More
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst… Read More
November 21, 2025, 08:07 IST
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