Akshara Srivastava16 minutes ago
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The average price of 24-carat gold across the country reached a new record level of Rs 1.13 lakh per 10 grams across the country on Wednesday between the festive season. 22-Core (jewelery) gold also came out above Rs 1.04 lakh. Nevertheless, there is a demand for jewelery.
Meanwhile, jewelers are offering attractive offers to increase the enthusiasm of customers. Large discounts in making charge, special offers on old jewelery exchange and 9-carats and new designer jewelery in 14-carats are included.
Jewelers are giving discounts Kalyan Jewelers Executive Director Ramesh Kalyanarman said that we are offering 50% discount on wedding jewelry and 40% discount on antique jewelery and 30% flat discounts on premium gold jewelery. The company has also started advanced and pre-booking for Dhanteras.
Aditya Birla Group’s brand Indria has also offered several offers. Indria’s CEO Sandeep Kohli said, “Many customers are liking light and low -carat ornaments.” This brand is offering offers like a discount of up to 35%, rate protection plan and no deduction on old gold exchange.
No deduction on buying new from old jewelry These days, the trend of buying new -designed jewelry in lieu of old jewelry is increasing. A sales executive of Connaught Place outlet of the country’s largest jewelery retailer Tanishq is offering a discount of up to Rs 450 per gram on Tanishq Making Charge.
Apart from this, it has also been decided not to cut any reduction on diamond jewelery up to 35% discount and new purchase in lieu of old gold jewelery. Atul Sinha, COO of Carelane of Titan, said that customers can get 0.5 grams of gold coin for free on purchase of Rs 30,000. If business is high, the weight of free coins can reach 4-5 grams.
Demand for low carat gold jewelery increased among youth Given the rise in gold prices, customers are now turning to low -carat jewelery. Kalyanaraman said that people’s interest in 18-carat-based ornaments is increasing. This new change is clearly visible in the country’s jewelery market.
In view of this, the jewelery company SECE Gold and Diamonds have announced the introduction of 9-carat gold jewelry in collaboration with Kolkata company Sky Gold and Diamonds. Darshan Chauhan, director and Chief Growth Officer of Sky Gold and Diamonds, said that 9-carat jewelery is in trend among the youth.
Worrying about the increase in gold prices in future offer
- The government has allowed hallmarking on 9-carat gold. After this, brands like Tanishq and SECE Gold have started making 9-carat jewels.
- Some jewelers have brought rate protection plans. In this, jewelry will be found only on the day of booking, no matter how much the price of gold increases on shopping day.
- Along with offering a discount of up to Rs 450 per gram on making charge, different carat jewels are being offered to the customer of each budget. This increased the enthusiasm of such people, whose budget is low.
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