Ferrari Luce Auctioned: The design of the car which had sparked debate across the world as soon as it was launched, has now created a stir with its price. The first unit of Ferrari’s first production electric car, Luce, has finally found a buyer. This cool electric car has been sold in the auction for about Rs 382 crore. This car has been named ‘Chassis 0’ because it is the first car to roll off the company’s production line.
Interestingly, the estimated price of this car in the auction was kept at only 1.1 million dollars i.e. about Rs 10.5 crore, but the final bid reached 40 million dollars i.e. about Rs 382.4 crore. So let’s see why this electric car is special and who is its first owner?
Who bought Ferrari worth Rs 382 crores?
This very special Ferrari Luce has been purchased by American billionaire optometrist, inventor and businessman Dr. Herbert “Herbie” Wertheim. to herbert ferrari He is very fond of cars. Exactly a year ago, at the same event, he had bought a custom Ferrari Daytona SP3 with a bid of $26 million. This means that within a year he has chosen another very unique Ferrari for his garage.
However, this time the car he bid for is not just an expensive Ferrari, but is also a part of the beginning of the company’s electric era. He will get delivery of this car in early 2027. Dr. Herbert is the Founder and CEO of Brain Power Incorporated (BPI). This company manufactures eye-related optical instruments, special tints for lenses and other ophthalmic products.
Wertheim has made many important inventions and research for eye safety. His research on the damage caused to eyes by UV light and his invention related to UV-observing technology in glasses are considered very important. Apart from business, he has been donating huge amount for education, medical research and art for a long time.
Why is ‘Chassis 0’ so special?
This car presented in the auction has been prepared through Ferrari’s special tailor made program. This means that the car has been designed not like a regular production model, but according to a very special and unique style. This car has been given a special madrepearl semi-gloss white finish. This paint is neither completely shiny nor completely matte.
A special pigment has been used in the paint of this car, due to which, depending on the angle and intensity of light, a light glow ranging from green to purple is visible on the surface of the car. This is the reason why the company has named this car ‘Luce’ (‘Light’ in Italian). According to the company, its purpose is to give the experience of changing the surface and structure of the car in different lights.
The cabin is also completely different
The cabin of this first electric car of Ferrari is also very luxurious. The company has included many other features in it apart from the regular Luce model, Le Mans metallic leather in Perla color has been used in it. This is a special material, which Ferrari only uses in cars from its Tailor Made programme. This leather was not chosen just for its great looks. In fact, reflecting light is also its specialty.
Ferrari says that this material helps in spreading light in the cabin, giving the occupants a more airy and spacious feeling. Grigio Corvara finish accents are also provided in the cabin. Apart from this, white colored wheels and brake callipers have been installed in the car. A special commemorative plaque has also been given on the car, which makes it different from other Luce models.
Where will Rs 382 crore go?
The entire amount received from this auction will be given to the Ferrari Foundation. This is a registered charity organization, which will spend money on education related projects in future. In this sense, this auction of Rs 382 crore is not just the sale of an expensive car. The money received from this will be invested in education related works.
Ferrari Luce was introduced by the company in May this year. This is Ferrari’s first production electric car and there was a lot of buzz about it even before its launch. The biggest reason for this was not only the electric powertrain, but also its design. Luce has been designed by renowned designers Jony Ive and Marc Newson in collaboration with Ferrari’s own design team. But at the time of launch, people also criticized it for its minimalist and regular design.
This car, which is priced at around 550,000 Euros, is priced at around Rs 6.1 crore in Indian Rupees. Both its price and design sparked debate among Ferrari fans and the auto industry. Interestingly, despite criticism regarding the design, the demand for Luce did not decrease. Ferrari had told in July that the company has sold all 500 units of this car.
However, another interesting thing has come to light regarding the booking of this car. According to reports, some buyers have booked the Luce only to strengthen their customer profile with Ferrari. By doing this, they will get a chance to buy other special cars or limited edition models of the company in future.
That is, the design of Ferrari Luce, which initially divided people into two parts, has now written a very special chapter in the history of Ferrari with an auction price of 40 million dollars i.e. about Rs 382.4 crore. The real value of ‘Chassis 0’ lies not just in its electric technology or design, but in the fact that it marks the beginning of Ferrari’s electric era.
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