Classic Legends is accelerating its retail expansion strategy as it looks to strengthen its foothold in the mid-capacity motorcycle segment, following the launch of the updated Yazdi Scrambler and the new BSA Scrambler 650.
The company is aiming to scale its network to 500 outlets ahead of the upcoming festive season, with a longer-term target of crossing 700 touchpoints by FY28. This marks a significant jump from its current footprint, underlining an aggressive push to enhance accessibility and customer reach across key markets.
As part of its roadmap, the brand expects its network to expand steadily over the next two years, growing from just over 400 outlets in early FY27 to around 540 by the end of the fiscal, before surpassing the 700 mark in FY28. The expansion will be driven by a mix of new dealership additions and deeper engagement with existing partners, who continue to play a key role in scaling operations.
Alongside network growth, the company is also investing in upgrading its current retail infrastructure. Existing outlets are being revamped to deliver a more premium and cohesive brand experience, with a focus on improved visibility and customer interaction.
Momentum picked up sharply in the second half of the fiscal year, with retail volumes witnessing a substantial surge compared to the first half. This growth was driven by improved market conditions and festive demand, positioning the company for continued expansion as it broadens both its product portfolio and retail presence.
Subscribe to Auto Today Magazine
– Ends
Source link
[ad_3]
