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This time Diwali festive trade increased by 25% to Rs 6.05 lakh crore. Of this, Rs 5.40 lakh crore came from sales of goods, and Rs 65,000 crore came from services. Last year i.e. in 2024 this figure was Rs 4.25 lakh crore.
These figures have been revealed in the CAIT report dated 21 October 2025. The name of this report is ‘Research Report on Diwali Festival Sales 2025’, which is made from a survey on 60 major distribution centres. This includes state capitals, tier-2 and tier-3 cities.
Indian products sold more, demand for Chinese products decreased
This time 87% consumers chose Indian made goods, due to which the demand for Chinese products declined. Traders said that sales of Indian products increased by 25% compared to last year. The impact of ‘Vocal for Local’ and ‘Swadeshi Diwali’ was clearly visible.
- 85% of the total trade came from non-corporate and legacy markets.
- Rural and semi-urban areas also contributed 28 percent.
- That is, physical markets have returned more than big malls.
GST rationalization and indigenous adoption inspired both the trading community and consumers.
Demand for goods increased this time due to reduction in GST rate.
The benefit of reducing GST rates was visible. 72% traders reported that sales volumes increased due to discounts on daily use items such as footwear, garments, sweets, home decor and consumer durables. The festive mood got further strengthened due to the government’s reduction in GST.
Grocery and FMCG accounted for 12% of total sales.
CAIT National President B.C. Sector wise, grocery and FMCG accounted for 12% of total sales, Bharatiya said. after this…
- Gold and jewelery 10%, home decor and furnishings together 10%. Electronics 8%, Consumer Durables 7%, Readymade Garments 7%, Gift Items 7%.
- Sweets-Sallets 5%, Textiles 4%, Pooja Articles 3%, Fruits-Dry Fruits 3%, Bakery 3%, Footwear 2%. The remaining miscellaneous items covered 19%.
- There was a turnover of about Rs 65,000 crore in services sectors like packaging, hospitality, cab services, travel, event management, tents and decorations, manpower and delivery.
50 lakh temporary jobs created in logistics, packaging
About 50 lakh temporary jobs were created. These jobs were created in logistics, packaging, transport and retail services. The non-corporate sector, which has 9 crore small businesses and lakhs of manufacturing units, proved to be the engine of India’s growth.
Confidence of traders and consumers highest in decade
This time confidence from both sides reached a high level. The Trader Confidence Index (TCI) reached 8.6 out of 10, and the Consumer Confidence Index (CCI) stood at 8.4. This is the highest level of the decade. Stable pricing and confidence in the economy boosted purchasing.
This time the sales of Indian products increased by 25% compared to last year.
GST rationalization inspired consumers
Praveen Khandelwal, MP from Delhi’s Chandni Chowk and Secretary General of CAIT, said, “These sales show that GST rationalization and Swadeshi adoption inspired both the trading community and consumers. ‘Vocal for Local’ made a place in the hearts of the people.”
CAIT National President BC Bhartiya shared the sector breakdown and said- Services sector showed the ripple effect of festive economy. Overall, it proved to be the backbone of ‘self-reliant India’. Fusion of Tradition, Technology and Trust.
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Also read this news related to Diwali sales…
Purchase of Rs 1 lakh crore on Dhanteras: Gold and silver worth ₹60 thousand crore sold, 25% more than last year; Maruti sold the most cars
This year, shopping on Dhanteras has set a new record. According to the Confederation of All India Traders (CAIT), Indians spent about Rs 1 lakh crore on Dhanteras.
Purchasing of gold and silver played a big role in this. CAIT said on Saturday (October 18) that the sale of gold and silver alone was worth Rs 60,000 crore, which is 25% more than last year.
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