New Delhi4 minutes ago
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The Central Consumer Protection Authority (CCPA) has imposed a fine of Rs 10 lakh to the bike taxi service ride–hiling company Rapido for running wrong and misleading advertisements. Along with this, the company has been ordered to refund money to customers and immediately remove misleading advertisements. At the same time, Rapido has not yet made any official statement on this fine.
Rapido claimed in his advertisements that his service would give ‘Auto or 50 rupees cashback in 5 minutes’. Apart from this, some more guaranteed services were also promised, but in reality this did not happen. In the last two years, around 1800 users complained that Rapido did not fulfill their promises. Rapido run such advertisements in different languages in 120 cities across the country for 548 days.
Rapido coins given instead of cashback of 50 rupees
The CCPA found in the investigation that Rapido deliberately conducted advertisements that misled the customers. The company not only made false promises, but also hid the necessary information. For example, ‘guaranteed auto’ in 5 minutes claimed, but did not say that this facility cannot be available everywhere or all the time. This forced the customers to use Rapido’s service repeatedly, which was considered an unproductive trade practice.
Rapido did not promise to give cashback of 50 rupees as a cash amount. Instead, the company gave ‘Rapido Coins’, which could only be used for bike rides. They were also valid for only 7 days and had a lot of conditions. This reduced their value. According to CCPA, by doing so, Rapido forced customers to use their service again and again, with wrong conditions.
Users complained about app
CCPA said 575 consumer complaints were filed against Rapido on the National Consumer Helpline between April 2023 and May 2024. At the same time, between June 2024 to July 2025, 1,224 more complaints came. These complaints included cases of recovering more money, delay in refund, driver abuse and not fulfilling the promise of cashback from the company.
Rapido had run such advertisements …
Advertisement No. 1
Advertisement Number 2
Advertisement Number 3
Will have to tell in 15 days, how to follow the order
The CCPA said that Rapido made mistakes in their advertisements in both the ‘Commission and Omition’. Commission- That is, the company not only exaggerated claims, but also wandered the customers by hiding the necessary information (ie, oraities). The purpose of such advertisements was only to increase their sales and entice customers. The CCPA said in the order that Rapido will have to explain within 15 days how they followed these orders.
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