Zen Alpha; 31% are saving, 70% are looking for income: Indian teenagers are now not only consumers but also active in financial decisions and brand selection.
The country’s teenagers i.e. Gen Alpha are now becoming decision-making forces and not just spenders. According to Rukum Capital’s ‘Gen Alpha Decoded’ report, 70% of teenagers in the country are looking for ways to earn money, while 31% children save a major part of their pocket money. Whereas 25% take advice from parents before spending….
