Genji wants to make brands a part of its world: India’s live events segment to grow by 44% to Rs 14,500 crore in 2025
Can you remember 3 recent online ads? Probably not. But you will definitely remember the last concert or comedy show you saw with friends. This difference is changing the world of marketing in India. According to FICCI-EY report, India’s live events segment to grow by 44% to reach ~14,500 crore by 2025. It is now…