Reliance, the company of the country’s richest man Mukesh Ambani, has a big business, which is spread in many sectors. The group’s Reliance Consumer Products Ltd is continuously growing and is also increasing its product portfolio and adding big names for brand endorsement. The company has made ‘Shahenshah of Bollywood’ Amitabh Bachchan the brand ambassador for its packaged drinking water Campa Sure.
Welcome the Shahenshah of Bollywood…’
According to Reliance’s FMCG unit RCPL, the company has roped in Bollywood actor for its packaged drinking water brand Campa Sure. Amitabh Bachchan Has been made the brand ambassador. Information in this regard has also been shared by Mukesh Ambani’s company on the account of Reliance Industries Limited on the social media platform Twitter (now X). In this tweet it is said, ‘The company welcomes ‘Shahenshah of Bollywood’ Amitabh Bachchan as the brand ambassador of its water brand.’
Reliance Consumer further said that like our brand Campa, Amitabh Bachchan is also considered to be the epitome of excellence and he is trusted by millions of fans not only in the country but across the world. The company said in its statement that this partnership of the company with Big B is going to increase the trust among the customers.
Media Release – Reliance Consumer Products onboards legendary actor Amitabh Bachchan as Brand Ambassador for Campa Sure – The most affordable packaged drinking water
Bengaluru, 8th January 2026: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries… pic.twitter.com/FkUhPhjQmA
— Reliance Industries Limited (@RIL_Updates) January 8, 2026
Amitabh Bachchan said- I am very happy
RCPL Executive Director Ketan Modi says that like the brand Campa, Amitabh Bachchan is also a true Indian icon, who rules the heart of every Indian. In such a situation, the coming together of these two legends is special. After associating with Campa Sure, Amitabh Bachchan said, ‘I am very happy to be associated with Campa Sure. I am very impressed by the company’s efforts to help provide clean drinking water to every Indian.
First soft drinks, now there is a threat in the water market
It is noteworthy that after purchasing Campa Cola in the year 2022, Reliance re-launched it in India in the next year 2023. RCPL successfully brought this famous old brand back among the people and now it has made its place as a strong player in the Indian soft drinks market. The company has expanded its beverage portfolio by adding Campa Energy Drinks, Juices and Campa Sure Packaged Drinking Water.
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