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Hyderabad, Bengaluru and Chennai see a luxury housing surge, with 811 ultra-premium homes sold worth Rs 11,246 crore. Hyderabad leads with scale and strong demand
With demand for larger, high-value homes continuing to rise, experts believe that South India’s luxury housing sector is poised for further expansion.
Southern India’s high-end real estate market has witnessed robust growth, with Hyderabad, Bengaluruand Chennai collectively recording sales of 811 ultra-luxury homes, each priced at Rs 10 crore or more, during the last financial year. The total transaction value across these three major cities stood at an impressive Rs 11,246 crore, reflecting sustained demand for premium residential properties.
The findings were highlighted in a joint report released on Tuesday by India Sotheby’s International Realty and CRE Matrix, titled ‘Southern India High End Luxury Housing’.
Hyderabad Emerges As The Clear Market Leader
According to a report in Economic Timesamong the three cities, Hyderabad recorded the highest number of ultra-luxury home sales, reinforcing its dominance in the segment. The city saw 625 such units sold during 2025-26, with a total value of Rs 8,562 crore. The strong performance is attributed to a combination of relatively better space offerings and a growing appetite for expansive residences.
Bengaluru secured the second position, with 128 luxury housing units sold over the same period, amounting to Rs 1,957 crore. Meanwhile, Chennai recorded comparatively modest figures, with 58 units sold, generating a total value of Rs 727 crore.
Space Advantage Varies Across Cities
The report also highlighted a significant variation in space availability for buyers at the Rs 10 crore price point. In Hyderabad, buyers can typically acquire around 6,210 sq ft of space, while in Chennai, the figure stands at approximately 4,290 sq ft.
Bengaluru offers relatively smaller spaces at about 3,930 sq ft for the same price, underscoring the differing value propositions across markets.
Distinct Market Identities Shape Growth Trends
Commenting on the trends, Ashwin Chadha noted that South India’s luxury housing market reflects three distinct identities. He observed that Hyderabad stands out for its scale, while Bengaluru is characterised by rapid transaction momentum. Chennai, on the other hand, continues to draw strength from its legacy appeal and established premium neighbourhoods.
He further pointed out that Bengaluru is likely to witness accelerated growth in the near term, whereas Hyderabad has already set a benchmark in terms of ultra-luxury housing volume across southern India.
Market At A Strategic Turning Point
Abhishek Kiran Gupta described the current phase as a crucial turning point for the region’s luxury real estate segment. He emphasised that Hyderabad’s leadership is supported by strong structural fundamentals, including better space value and consistent demand for large residential units.
He also noted that Bengaluru’s evolving market demonstrates a shift in buyer preferences, where premium housing is no longer restricted to traditional or legacy locations. For investors, he suggested, the key lies in tailoring strategies based on individual city dynamics rather than treating the segment as a uniform market.
Key Micro-Markets Driving Ultra-Luxury Growth
The report identified emerging hotspots that are shaping the ultra-premium housing landscape. Kokapet in Hyderabad and Rajanukunte in Bengaluru have emerged as leading micro-markets, attracting significant interest from developers and high-net-worth buyers alike.
With demand for larger, high-value homes continuing to rise, experts believe that South India’s luxury housing sector is poised for further expansion. While each city presents a unique growth trajectory, the overall trend indicates sustained investor confidence and a growing appetite for upscale living spaces.
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