Bikaji Namkeen’s COO Manoj Verma’s interview: said- Q4 results as expected; Focus on traditional snacks, will not launch a new product

The Chief Operating Officer of Popular Bikaji Namkeen in India, ie COO Manoj Verma, told Dainik Bhaskar that the results of the company in the fourth quarter remained as per our expectation. Apart from this, Manoj Verma has shared many things related to the company’s future plan, products, sales and business expansion. Read full interview …

How did the company perform in the fourth quarter of Finance 2024-25?

The company has performed much better on a quarterly basis in the fourth quarter of the Finance-Year 2024-25. Gross margin and Ebitda margin have also seen good growth. These results have been as per our expectation. Next we will improve it more.

We do not have an operational revenue flat in the fourth quarter. Actually, this is visible because of PLI. We recorded a three -year PLI revenue in the base quarter. If you remove it, then we have recorded more than 14% quarter growth in the revenue top line. The company’s business includes FD investment in other income.

What are the company’s future plans?

Our focus is on expanding our man business traditional snacks right now. Apart from this, we will strengthen business in our focused states. Then some of these states will shift to our core states, so we will add further focus states. Right now it is our priority to grow regular business.

Which states are the company targeting further?

The company has added a lot of manufacturing capacity in the last 2-3 years. Apart from this, it is a regular process if you talk about products. Because the company launches something on regular basis, some markets also have a discontinue. This is all regular process. Talking about business vertical, we have started our expansion in retail. We have recently opened a store in Sikar.

Right now we have more focus on the big states we are present. The rest, we are PAN India brand and we have a presence in almost every status. Right now we are focusing on big states according to Strategy. These states include UP, Delhi, Haryana, Punjab, Karnataka and Chhattisgarh.

Chief Operating Officer of Bikaji Namkeen i.e. COO Manoj Verma.

Which is the best selling product of the company?

Among all our products, the company’s sales have the highest 70% contribution of traditional snacks Bhujia Namkeen. At the same time, the company has the highest number of sales in Rajasthan, Assam and Bihar States, whose contribution in revenue is 70%. The rest of the cells are from our focus and other states.

Apart from the existing products, what is the new to bring in the market?

Right now there is no plan to launch a new product in the market. After the remaining two quarters, the team will decide whether to launch the new product in the market.

What challenges come in front of the company from the storage person?

We have our own manufacturing facility. There are depots in our every state. Apart from this, the shelf life of our products is six months, but after becoming our product in the market, it becomes consumed within a month. According to this, our products are quite fresh, so we do not have to face any challenge with storage perspective.

What is impact on the company’s market due to competitions?

We have our market competitions Haldiram, Pratap Snacks and Legees in Pan India. There is no impact on our market due to competitions. At the same time, the demand in the last quarter was slightly low, but there is no challenge in front of the company with the demand Perspective right now.