A traditional Bihari sweet, usually prepared in homes during Chhath Puja, has become the foundation of a growing packaged-snacks business in Bengaluru. MomsMade, founded by former schoolteacher Veena Devi and her son Sameer, has reportedly reached an annual revenue of around Rs 15 crore, turning a family recipe into a business that now caters to customers across India. (Image: Facebook/MomsMade)
The journey began when Devi moved from Bihar to Bengaluru with her son. After spending nearly 15 years teaching, she found herself looking for something meaningful to do in her new city. Watching women in her housing society run small home-based food businesses gave her an idea: she could turn her own cooking skills into a source of income. She started with a modest home kitchen called Apna Kitchen, preparing traditional snacks such as sweet and savoury thekua and daalbhoote. Her first customers were residents of the housing society, and orders initially ranged from 10 to 50 a day. (Image: Instagram/@veenadevigpj)
The business began gaining momentum when Sameer suggested adding gud thekua to the menu. Made with jaggery, the traditional preparation is closely associated with Chhath Puja celebrations in Bihar. The product struck a chord with local customers, and daily orders soon crossed 100. What started as a small home venture gradually took shape as MomsMade. While Devi continued to be closely involved in production, Sameer took charge of building and expanding the business. (Image: Instagram/@momsmade.shop)
Moving from a home kitchen to commercial production was not without challenges. Preparing a few dozen thekuas using a family recipe was very different from making thousands of pieces while ensuring that every batch tasted and looked the same. (Image: Instagram/@momsmade.shop)
Devi initially relied on her experience to judge the quantities of flour, jaggery and ghee needed for each batch. But as demand increased, the family had to standardise the preparation process. Traditional cooking methods passed down by Devi’s mother were gradually converted into standard operating procedures so that production could grow without compromising consistency. Packaging and distribution presented another challenge. A product that was traditionally made at home and consumed during festivals had to be adapted for a packaged-snacks market, with the ability to reach customers well beyond Bengaluru. (Image: Instagram/@momsmade.shop)
MomsMade gradually expanded its offerings beyond gud thekua. Its product range now includes chinni thekua, desi ghee gud thekua, namak para, dal moth and assorted snack combinations. The brand also highlights its use of traditional ingredients, with products positioned as free from palm oil, hydrogenated fats and maida. (Image: Instagram/@momsmade.shop)
The company’s growth received wider attention after Aditya Singh, co-founder of technology investment firm All In Capital, shared its journey on social media. Singh revealed that his firm had invested around Rs 1.5 crore in the business and that MomsMade had grown 15 times in less than a year. According to figures shared by the investor, the company had reached an annual revenue of approximately Rs 15 crore and was fulfilling more than 1,000 orders every day. “For generations, thekua remained a beloved homemade delicacy in Bihar,” Singh wrote. “Today, it is reaching households across India, one handmade batch at a time.” (Image: Instagram/@momsmade.shop)
Social media also played a role in bringing the brand to a larger audience. In a subsequent update, Singh said a video he made about MomsMade, which was later shared by actor R Madhavan, helped double the brand’s sales. The company has also attracted investor interest. According to Tracxn, MomsMade raised approximately $244,000 in a seed funding round in June 2025. All In Capital and Z47 were among the institutional investors associated with the round, along with several angel investors. (Image: Facebook/MomsMade)
Source link
[ad_3]
