रामायण मेकर्स ने जन्माष्ठमी पर रावण का पोस्टर शेयर किया: जमकर हुई आलोचना; क्या ये मेकर्स की प्रमोशनल स्ट्रेटेजी, जानिए नेगेटिव पब्लिसिटी से कैसे होता है फायदा-नुकसान

The makers of Ranbir Kapoor’s most awaited film Ramayana shared the poster of Ravana on the day of Janmashtami, due to which they are being heavily criticized. Some users are surprised by this mistake, while some believe that the makers deliberately make such mistakes to get into the limelight. The question is that if the makers deliberately make such a mistake, then what benefit will they get from the negative publicity. Actually, if trolling or controversy related to films only creates discussion then the film can get benefit, but if the controversy increases so much that the audience’s perception turns against the film, then it can also cause loss. Take a look at how negative publicity affects the film – Ramayana makers posted the poster of Ravana. This poster was posted on Friday evening from the page of the film Ramayana. It was also written, Dev Lok, Prithvi Lok, Patal Lok, there will be only one rule in all three worlds, Ravana Raj. As soon as the poster came out, criticism of the makers started on social media. People raised many questions on this. Many types of questions are being raised from the poster. The first question is – Are the makers doing this intentionally to gain publicity and come into limelight? Second question- Did the social media team associated with the film share the poster by mistake? Is the research team of this film with a mega budget of Rs 4 thousand crores so weak that they don’t even know what to post on Janmashtami? Know the answers to these questions- How do films benefit from negative publicity? 1. Free publicity of a film: The trailer, song or star of a film should not create as much discussion as it creates controversy. So the makers get the benefit of this. Media coverage and social media debates keep the film’s name in the news constantly. 2. People’s curiosity increases. If a film is constantly in controversies, then the question arises in the viewer’s mind that what is there in the film that is causing so much controversy? This curiosity often becomes the reason for buying tickets. Understand this with the example of these films – ‘The Kashmir Files’ (2022): Before and after the release of the film, there was a huge debate about its content and political interpretation. Controversy kept the film in the headlines continuously. The result was that the low-budget film was seen by many people, making the film a hit. If there was no controversy related to the film, the film would not have come into discussion. ‘Padmavat’ (2018): There were protests by Rajput organizations regarding the film, agitation by Karni Sena, vandalism during the shooting and even demands to stop the release. The controversy became so big that even before the release of the film, its name became a topic of discussion across the country. When the continuously postponed film was released, people went to watch the film enthusiastically just to understand the controversy, which helped in the collection of the film. ‘The Kerala Story’ (2023): There was political and social controversy over the film’s plot and its figures. There were reports of protests and bans regarding it in some states, while on the other hand supporters appealed to watch it. This gave the film tremendous exposure and the film was a hit. Negative publicity doesn’t always work? Controversy is beneficial only when the curiosity of the audience is stronger than the negativity against the film. On the contrary, in some films the controversies even drove the audience away from the film. ‘Lakshmi’ (2020): There was controversy over the title of the film and allegations of hurting religious sentiments. There were calls for a boycott and criticism on social media. The film remained in the news due to controversy, but the controversy was not so big that it could generate curiosity. ‘Adipurush’ (2023): The film received heavy criticism after its release for its dialogues, VFX and modernization of Ramayana characters. Here the negative publicity went beyond the concept of the film. A large section of the audience began criticizing the film and word of mouth deteriorated. Ramayana is continuously being criticized. Controversy over casting: Ranbir Kapoor, who has been in beef controversy, has been criticized for a long time for giving the role of Lord Shri Ram in Ramayana. Apart from this, there is also controversy over Sai Pallavi, who does not speak Hindi properly, becoming Sita. Memes are being made on Rakulpreet Singh’s ‘glamorous look’ in Shurpanakha. Questions on the attire of the star cast in the trailer: After the release of the trailer of the film, questions are being raised on the attire of Lara Dutta playing the character of Kaikeyi. Fans believe that Lara Dutta is looking in the getup of a modern daily soap’s daughter-in-law in the film. The film’s VFX and budget were also criticized: After the trailer was launched, the graphics of the film were being criticized. On this, Ranbir Kapoor clarified that people are judging the visual effects by watching the trailer on smartphones and poor internet connections. The makers have urged the audience to watch the film in IMAX 3D. Ramleela Mahasangh raised questions: Shri Ramleela Mahasangh has written a letter to the film’s director Nitish Tiwari and the production company warning them. Federation President Arjun Kumar has demanded that this film be shown to his delegation before its release in the country and abroad this Diwali. The federation says that according to the information received by them, there may be many scenes in the film which may hurt the sentiments of Hindus. If the controversial scenes are not removed, demonstrations will be held outside the theatres. In its letter, the federation has given the example of the film ‘Adipurush’ released in the year 2023. Arjun Kumar reminded that people associated with Sanatan Samaj and Ramleela had expressed strong opposition to Bhushan Kumar’s production and many scenes in the Prabhas-Saif Ali Khan starrer film. In that film, golden Lanka was shown black and the great sage Ravana and his army were depicted like Mongol robbers. Due to this huge protest, the film, made with a budget of crores, proved to be a flop at the box office.



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