Veteran cricketer Virat Kohli ranks first in the list of India’s most valuable celebrities. His brand value is Rs 3,542 crore. Fortune India, in collaboration with world brand consulting firm Interbrand, conducted research on the country’s 25 most valuable celebrities. There are 3 cricketers and 7 film personalities in the top 10. Priyanka tops among women Priyanka Chopra tops among female celebrities. Apart from this, Deepika Padukone, Rashmika Mandanna, Kriti Sanon, Indian female cricketer Smriti Mandhana and South Indian actress Nayanthara have got the place. Names like Diljit, Dhoni and Ganguly are also there in the list. Names of Diljit Dosanjh, Karan Johar, Sourav Ganguly and Vicky Kaushal are also there. The Fortune India-Interbrand list is a testament to the immense popularity of films and cricket in India. Most of the country’s most valuable celebrities come from the cinema world. Cricket is in second place. These two are the areas in which celebrity brands are seen the most. Focusing on earnings, followers and box office hits, the study looked at factors beyond celebrities’ earnings, followers or box office success to determine brand value. They also look at various aspects that determine brand strength (distinctiveness, coherence, association, trust, intimacy and responsibility), which together determine their final brand value. ————————————– Read this news related to cricket… Suryavanshi will enter for the first time after IPL; Tilak Verma will captain the first match of the tri-series to be played today between India-A and Sri Lanka-A. The third team of this ODI tri series is Afghanistan-A. 15 year old Vaibhav Suryavanshi will take the field for the first time after IPL. India-A will be captained by Tilak Verma. Rituraj Gaikwad has been made the vice-captain of the team. Read full news
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