Mumbai15 minutes ago
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According to the report, the AI-friendly consumer base in India is huge. But there is also deep concern about the impact of AI on jobs in the Indian middle class.- File photo
2026 has become a historic year for the brand market. The total value of the world’s top 100 brands has crossed $ 13 trillion (Rs 1,244 lakh crore). It grew 22%, but the growth was not uniform. Brands riding the wave of AI broke records, but there was a big upset in the top-5. Google snatched this crown from Apple, which had been at number one for four years. Google’s brand value increased by 57%, while Apple’s increased only by 6%. The brand value of Indian company TCS decreased by 43%.
4 brands together cross $1 trillion for the first time
Rank – Brand – Value – Growth
1 – Google – 142 – 57%
2 – Apple – 132 – 6%
3 – Microsoft – 106 – 26%
4 – Amazon – 98 – 18%
5 – Nvidia – 78 – 60%
6 – Facebook – 35 – 22%
7 – Instagram – 27 – 25%
8 – Tenset – 24 – 45%
9 – Oracle – 23 – 10%
10 – McDonald’s – 23 – 6%
(Brand value in Rs lakh crore, growth over 2025.)
-ChatGPT’s brand value increased by 285% in 1 year to ~16 lakh crore. This is the fastest pace of any company.
– Claude joins this club for the first time (27th). A direct entry at this altitude is extraordinary for a new brand with a brand value of ~₹9.2 lakh crore.
The shine of luxury fades, China returns
– The value of Louis Vuitton decreased by 22% and it slipped 15 places to 32nd position. Chanel dropped 15% and dropped 9 places to 51st.
– Brand value of China’s Alibaba increased by 51%, Agri Bank of China increased by 54%. The value of Xiaomi brand increased by 48%. Tencent’s comeback is part of the brands’ ‘AI-driven comeback for Chinese tech’.
AI both opportunity and challenge for India
According to a Canta Brands report, the AI-friendly consumer base in India is huge. But there is also deep concern among the Indian middle class about the impact of AI on jobs. This is the reason why the challenge has increased for companies like TCS.
Indian brand – Airtel top gainer, ranking increased
3 indians
Brands -Brand – Airtel – HDFC – TCS
Global – Rank – 62 – 63 – 82
Top-100 – Value – 4.56 – 4.55 – 3.10
Involved in – Variation – 28% – 6% – 43%
(Value in lakh crore rupees)
AI both opportunity and challenge for India
– Airtel moved up 4 places to 62nd position. HDFC Bank’s brand value increased by only 6%.
– TCS is still at the forefront, but its value has fallen by 43% to Rs 3.1 lakh crore. Remained. This is one of the biggest declines in the report. The value of Accenture has also decreased by 56%.
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