Google no longer wants to remain just a search engine company. Its next goal is to create the same dominance in the world of consumer AI that it once had in internet search. And now it seems that it may snatch the crown in the AI race from OpenAI. On May 19, Google introduced a series of AI agents running on the new Gemini 3.5 Flash model. These also include AI coders that have been created to challenge OpenAI and Anthropic’s tools. Google’s focus is now not just on chatbots, but on “working AI”. The company is bringing such agents that will be able to continue working even after the user turns off the phone or laptop. The agent named “Gemini Spark” will be able to automatically handle many digital tasks like scanning emails, organizing group trips. At the same time, the “information agents” being added to Google Search will keep an eye on sports tournaments, shopping sales and the stock market. Some of its agents will be directly in the Gemini app, which is being used by about 90 crore people every month. Some AI features will be added to Google Search. This may increase the pressure on OpenAI. In fact, Google’s growth had already alerted OpenAI. After the launch of Gemini-3 model in November, OpenAI CEO Sam Altman issued a warning to the employees. “Code Red” emergency was issued. After this the company increased its focus on coding agents. But Gemini 3.5 Flash and new AI agents have again raised questions on ChatGPT’s growth. The market value of Google’s parent company Alphabet Corporation was Rs 382 lakh crore in January. Now it has increased to about Rs 478 lakh crore. Has reached. However, with this success, challenges are also increasing. According to CEO Sundar Pichai, the number of tokens measuring AI usage has increased from 480 trillion a year ago to 3.2 quadrillion (3.2 followed by 15 zeros) every month. This means that computing costs are increasing rapidly. Google may add advertisements to AI services to reduce costs. Currently, the Gemini app does not contain ads, but Google has started showing ads in AI-generated answers from search services. This is a sign that in the coming times, AI is not only going to be a technical battle but also the world’s largest advertising and data business. Capital expenditure will increase sixfold. It takes computing power to generate AI tokens. Due to this, Google’s capital expenditure has increased six times from four years ago to Rs 18.18 lakh crore this year. Will be done. This expense may increase further due to increase in prices of chips and electricity.
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AI will work for you even on closed phone, laptop: Competition between Google-Open AI, new agent of Gemini launched.
