Beauty-personal care market to be worth Rs 3.8 lakh crore by 2030: Perfumes overtake deodorants; Growth of body wash is more than soap

According to the port, the online beauty and personal care market has grown at the rate of 35% annually to reach Rs 56,000 crore.

Beauty products are now increasingly becoming a part of the everyday lives of Indian consumers. Body wash and sunscreen have also started coming through quick delivery app. According to the report of Redseer Strategy Consultants, the online beauty and personal care market has grown at the rate of 35% annually to reach Rs 56,000 crore.

But the real story of this growth is divided into two parts: on one side is habit, on the other side is desire. Grooming has now become a habit and this segment has the highest growth of 37%. The growth of makeup and perfume is 30%. The total BPC market of the country will be around Rs 3.8 lakh crore by 2030. It is the world’s fourth largest and India’s fastest growing retail category.

Fast growing categories (FY 2025-26)

– Body care 65-70%

– Body Wash 60-65%

– Sunscreen 55-60%

– nail makeup 50%

– Perfume 30-35%

– deodorant 20%

Not just the face, now the trend of taking care of the entire body

Body wash is growing at 60-65% annually, while soap is growing at 40-45%. Fragrance, Skin Care, Self-Care. Body care (lotions, creams) is at a strong growth of 65-70%. Now Indians have started taking care of the entire body and not just the face.

The story of sunscreen is even more interesting. Once upon a time, it was worn while going to the terrace in summer. Now it is a part of every morning routine. 55-60% growth is proof of this change.

Grooming sense is changing, nail art craze is increasing

The share of perfume in the online beauty and personal care market has now increased to 6%, while deodorant has slipped below 3%. This is not mere manipulation of figures. This shows that for the Indian consumer, fragrance is no longer just a means to prevent sweating but has become a part of personality. {Nail makeup is also growing at the speed of 50%. Doing nail art at home is now both the identity and hobby of thousands of youth.

Beauty product in 10 minutes, trend doubled in a year

Quick Commerce’s beauty market share to increase from 9% in FY 2025 to 18% in 2026. That means double in a year. Quick Commerce’s share in body care and body wash is 20-25%.

– Gen G and Gen Alpha will account for 50% of BPC spending by 2030. Over 150 new online-built brands will cross ₹100 crore+ revenue by 2030, accounting for 25%+ of the total category.

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