Women in India have been using different methods for grooming and beauty care since ancient times. The beauty culture which was once limited to ubtan, sandalwood, rose water, kajal, henna and natural oils has today transformed into a huge market worth billions of rupees. Earlier, beauty care used to mean only traditional home remedies and dressing up for social occasions, but now it has become a part of confidence, lifestyle, self-care, social media presence and personal identity. The dressing table of Indian women is no longer limited to just kajal, powder and a lipstick. India’s beauty culture has changed rapidly in the last two decades. While earlier ‘looking fair’ was the biggest promise of the beauty industry, now terms like ‘skin health’, ‘glow’, ‘sun protection’, ‘hydration’ and ‘anti-aging’ have become common. Women now want to know what active ingredients are in a product and what effect it will have on the skin. After Covid, the trend of ‘skin-first” and ‘skin minimalism’ has increased rapidly. That is, the use of less but effective products. According to publications like Global Data, Vogue India, now ‘hybrid beauty’ is becoming increasingly popular. That is, the use of products that work as both makeup and skincare. Such as – foundation with SPF, concealer with serum or moisturizer-primer combo. According to people associated with the beauty industry, in the last decade The share of skincare, haircare and cosmetics in the monthly expenditure of households has increased by five times. Changing trends: Fair skin, glass skin… The era of home remedies and simplicity. The main products on the dressing table were gram flour, kajal and vermilion. 1960-80’s – The effect of fair skin and bright makeup became popular. 1990’s – Entry of different shades of lipsticks and hair colors. Fashion magazines and TV advertisements popularized the ‘glamorous look’. Facials, hair spas, skin treatments also became common in small towns. After 2010, influencers changed the trend of ‘no-makeup’, ‘sunscreen’, Words like ‘Niacinamide’ and ‘Clean Beauty’ have become common. Now the biggest change in the thinking of Indian women has been about ‘skin health’. Earlier there used to be 4-5 products on the dressing table, now it is normal to have 20-30. Beauty care expenditure has increased by 5 times. According to the report of companies like Redseer, the size of Indian beauty and personal care (BPC) market is estimated to reach above Rs 4 lakh crore by 2030. The way of purchasing beauty products is changing. Pay attention to the ingredients of beauty products. 55% of consumers find hyaluronic acid products attractive.
Source link
[ad_3]
Beauty + personal care expenses increased 5 times in 10 years: There is not only kajal, powder, lipstick in the dressing table; Also products like SPF foundation, moisturizer-primer combo
