Car sales in the country increased by 13% to a record 47 lakh in the financial year 2025-26, but the share of luxury cars is only 1%. According to BMW India President Hardeep Singh Brar, West Asia tensions have affected the sentiment of buyers, due to which they are postponing big purchases. Santosh Iyer, MD and CEO of Mercedes-Benz India, also admitted that the luxury market may remain flat this year due to the global situation. However, Mercedes-Benz India sold 19,363 units during FY 2025-26, which is the best performance in a single financial year. Last year, 18,928 units were sold. The biggest role behind this success of Mercedes was the ‘top-end luxury’ segment. Due to the increasing preference of wealthy customers, this segment saw a growth of 16% in the financial year 2025-26, while this jump reached 25% in the March quarter. Demand for EV in luxury cars increased by 83%. Due to fear of increasing fuel prices, customers are increasingly moving towards electric vehicles (EV). BMW’s electric car sales jumped 83% to 1,185 in January-March. Now the share of EV in the company’s total sales is 26%. The demand for Mercedes’ electric cars, which are priced at Rs 1.4 crore, has also increased by 85%. The biggest role behind this success of Mercedes was the ‘top-end luxury’ segment. Due to the increasing preference of wealthy customers, this segment saw a growth of 16% in the financial year 2025-26, while this jump reached 25% in the March quarter.
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Gulf crisis: Rich customers are postponing the purchase of expensive cars: Record 47 lakh cars sold in the country, but the share of luxury segment is only 1%
