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- MS Dhoni Invests In AI Storytelling Platform Kuku, Becomes Brand Ambassador For Kuku TV
Mumbai15 minutes ago
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Former Indian cricket team captain MS Dhoni has invested in AI-operated storytelling platform KuCoo (KUKU). Along with this, he has also become the brand ambassador of its short-form video and drama app Kuku TV.
Dhoni believes that this platform is creating a different kind of entertainment experience for the Indian as well as global audience.
Dhoni said- Founders are also from small towns like me.
Dhoni said, ‘I decided to invest in Kooku and become the brand ambassador of Kooku TV because this platform is different from others. They have created an immersive experience for the Indian audience across multiple languages and formats.
The growth of the platform is impressive. The biggest thing is that I feel connected to its founders, because like me, they also come from small towns and have built a business of this level.
Trust in the vision of the storytelling platform
Dhoni further said that he believes in the vision of this AI-operated storytelling platform being built for India. He believes that this technology can change the way of entertainment not only in the country but in the entire world.
Co-founder said- Thala is a craze across the country
Kuku’s co-founder and COO Vinod Kumar Meena said that it is a matter of pride for him to have Dhoni on board. He said, ‘Our Thala (Dhoni) is one of those few celebrities who has reach across the country. Since we are building Kuku for the whole of India, he is a perfect fit for us.
The company’s CTO Vikas Goyal said that Dhoni has a deep understanding of people. Dhoni’s experience and perspective will prove invaluable as we build an AI-based storytelling stack for creators and consumers.
Dhoni and Kuku are similar in taking bold decisions
Lal Chand Bisu, co-founder and CEO of Kuku, said, ‘Dhoni is known for his bold decisions which others hesitate in taking. At Kuku, we are making similar bold bets. This unconventional thinking of Dhoni matches the values of our company.
Nikhil Bhandarkar, managing director of Panthera Peak Capital, one of Kuku’s investors, said that Kuku’s way of working and his clarity is exactly like MS Dhoni’s approach. He wants to see this platform become a global entertainment brand.
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