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Apple will launch the iPhone 17 series on 9 September.
Apple will introduce the iPhone 17 series on 9 September in its launch event ‘Ave Dropping’. Apple products have not shown much innovation in the last few years. In such a situation, this time also speculations are being made that Apple will introduce this series with small changes.
Many believe that Apple has not done any major innovation after the death of the company’s founder Steve Jobs in 2011. On the other hand, companies like Samsung are moving rapidly with foldable phones, AI and new hardware. So now Apple is lagging behind in this race?
Will investigate this in today’s story…
Leaked image of Apple iPhone-17 series phones.
Chapter-1
Away Dopping
The name of this time is ‘Away Dropping’ i.e. something that surprises and impresses people. In the event, the company can introduce four models of the iPhone 17 series- iPhone 17, iPhone 17 Air, iPhone 17 Pro. Apart from this, Apple Watch Series 11 can be launched. iOS 26 can also be introduced which will have liquid glass interface.
5 big things related to launch event…
- Slim phone: The iPhone 17 Air can be launched. This will be the thinnest phone of Apple. If it is launched, then this will be the biggest design change after the iPhone X.
- Selfie Camera: This time, 24MP selfie camera will be available in all models. Earlier 12MP front camera was available. 8K video recording can be given for the first time in Pro models.
- Power backup: The iPhone 17 and Pro Max can have a battery of more than 5000mAh. With this, 35W wired and 25W wireless charging support can be provided.
- AI features: In the iPhone 17, features such as updated Siri, AI-Based Photo/Video Editing, Automatic Text Summary and Genmoji can be found with Apple Intelligence.
- price: The price of Standard iPhone 17 in India can start from Rs 79,900, which can go up to Rs 1,64,900 for its top model Prof. Max.
Chapter-2
Innovation
Apple has been behind in innovation in the last few years. After the departure of Steve Jobs, Apple introduced products such as Airpods (2016) and Vision Pro (2023) in Tim Cook’s leadership, but many believe that these products are not revolutions like the era of jobs.
Jobs round (1976-2011)
Apple founder Steve Jobs said- Make such things that people do not know that they want. Due to his this thought process, Apple introduced an iPod in 2001 which digitized the music industry.
In 2007, the touchscreen phone introduced the definition of the smartphone. In 2010, the iPad was introduced which gave birth to the tablet market. These were all such innovations that gave a new shape to the world of Tech. These products also changed the way people live.
Apple after Jobs (2011-2025)
Tim Cook took over CEO in 2011. Under his leadership, Apple’s valuation reached $ 3 trillion dollars, and the company increased manufacturing in markets like India.
New products such as Apple Watch (2014), Airports (2016) and Apple Vision (2023) came, but these products could not become revolutionary like jobs.
The iPhone and MacBook now come with small updates, such as a better camera or chip. Apple’s focus is now on refining products and increasing services.
Chapter-3
Lagging behind
When Apple launched the first iPhone in 2007, it revolutionized the mobile phone industry. Apple captured the market, overtaking big brands like Nokia and Blackberry overnight. But things are changing in the last few years.
From brand design to features and artificial intelligence, from brand design like Samaseng, they have surpassed Apple. According to the IDC report, Samsung maintained the number 1 position with 19.7% global market share in the second quarter of 2025. Apple stood second with 15.7%.
2 reasons for Apple falling behind Samsung
1. Samsung’s Innovation First Policy
New features like Samsung foldable phones, style integration (S pen) and fast charging were first introduced. In 2019, Samsung launched Galaxy Z fold and Z flip with foldable screens.
For this reason, his foldable remains the lead in the market. Apple has no foldable device yet. Samsung has a global market share of 35.4% in the foldable phone segment.
Samsung launched its first foldable smartphone in 2019, Apple is still working on it.
2. Follow market trend fast
Samsung makes its own components, which controls cost and innovation. This makes the Samsung Market Trends fast as the Galaxy Note popularized large screen phones.
Apart from this, Samsung also adopted AI fast. Its Galaxy AI provides features such as real-time translation, photo editing, and smartthings ecosystem.
These features are being well liked in multilingual markets like India. Apple’s Apple Intelligence came late and is still limited.
Apple provides basic real-time translation through Siri, but Samsung’s live translate is more fast and accurate in calls and text.
Chapter-4
Future
Apple may be seen behind in revolutions innovation, but she is working on many new products, which can strengthen her position in India and Global Market:
- Foldable phone: Apple can launch foldable iPhone in 2026. This will be part of the iPhone 18 series. The iPhone fold may have a book style folding format like Samsung’s Galaxy Z fold series, which will open in a size display of a compact tablet. It is expected to get 4 cameras, touch id and e-sim instead of face ID.
- Apple Intelligence: Today, the most demand is Artificial Intelligence (AI) features and Apple is currently far behind. This service is expected to be better in the coming days.
- Cheap Vision Pro: Its initial price is around 2.88 lakh rupees in India. Therefore Apple is preparing to bring cheap vision Pro.
Late in innovation can reduce market share and brand value
If Apple does not bring revolutionary innovation for a long time, its market share and brand value may be reduced. Brands like Samsung are ahead in foldable phones and AI.
Stabilized brands like Nokia and Blackberry had disappeared from the market itself due to lack of innovation. Apple’s condition is less likely to be like Nokia or Blackberry, as its ecosystem and financial strength saves him. But she can definitely backward.
Why Nokia and Blackbarry drowned
Nokia
- Nokia did not change according to the demand of the market. When people liked Android and iOS operating systems, they focused on their old Symbian operating system and lagged behind in the race.
- In 2011, a partnership with Microsoft for Window Phone, but users did not like this operating system. At the same time, Nokia delayed touchscreen and app ecosystem, causing Samsung and Apple to go ahead.
Blackbair
- The company was adamant on the physical keyboard, while the users moved towards touchscreen phones.
- BlackBari OS lacked apps, while Android and iOS app stores were far ahead.
- Blackbarry delayed the targeting young users, causing the brand to look old.
Chapter-5
Challenges
Apple Intelligence is strong on privacy-focused and on-device AI, but Google (Gemini), Microsoft (Copylet) and OpenAI (ChatGPT) are leading in Cloud-Basked AI. Google Assistant and ChatjiPT gives 25-30% more accurate reply than Siri.
Apple is making 14% iPhones in India, but 87% of components come from China. Conditions such as Covid-19 and US-China trade war (54% tariff threats) can disrupt the supply chain. Countries like Vietnam are making more components than India.
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