19 minutes agoAuthor: Ashish Tiwari
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The film is released on 7 August.
These days, three big films Awarapan 2, Toxic and Bantwara 1947 are in theatres. All three films have a big star cast, in some it is Sunny Deol, in some it is KGF star Yash and in one it is Emraan Hashmi. In the box office clash, Awarapan 2 and Toxic were overtaken and Bantwara 1947 was left behind. Meanwhile, a video of a girl crying while standing in a theater went viral. Everyone agreed that the girl became emotional after not getting tickets for any one of these three films. But when asked, she said- I had come to watch the film Hanuman Ansh, but did not get tickets.
It is surprising that where films made for Rs 500-1000 crores like Toxic are lying vacant, how Hanuman Ansh, made for just Rs 2 crores, got housefull.
Neither the name of the hero of this film nor the name of the director has been heard before. The film was neither promoted grandly nor was there any news about its first look, teaser and trailer. These were posted from the social media handle of the film itself.
This film based on Neem Karoli Baba could not earn any money for the first two weeks, but something happened in the fourth week that despite the clash with a big film like Toxic, it earned 800 percent profit and collected Rs 42 crores.
Big films are now being given screens after being removed. Its bookings are also high on ticket booking platforms.
The success of this low budget film raises many big questions.
first question- After all, how did the film earn such money without promotion?
second question- Why is the film being liked so much by the audience?
Third question- How did it get screens despite competition from big films?
Know the answers to these three big questions from trade experts, also know how Jai Santoshi Maa made history despite the clash with the show 50 years ago.
Same thing happened with Jai Santoshi Maa 50 years ago, there was competition with Sholay
50 years ago today, on 15 August 1975, Amitabh Bachchan-Dharmendra’s film Sholay was released. Everyone had their eyes on this film of big budget, big starcasting and big director Ramesh Sippy. No big filmmaker wanted to release his films around this film. But along with this film, the religious film Jai Santoshi Maa, made for Rs 25 lakh, was released. There was no top actor in the film, yet the film did so well that it made a historic box office collection of Rs 5 crore.
Wherever the film ‘Jai Santoshi Maa’ was released, the earnings of ‘Sholay’ were affected. People used to take off their slippers and go to theaters and perform aarti on the screen. It soon became one of the most successful spiritual films of Hindi cinema. Its songs, Main To Aarti Utaroon Re Santoshi Mata Ki and Jai Santoshi Maa are heard even today.
Question-1: How did a small budget film earn Rs 42 crore?
Trade expert Taran Adarsh said on the film’s earnings – ‘If you see the collection, from the first day till now, especially in the third week and fourth weekend, it is historic. This is rarely seen.
‘The content is there, but the film got benefit from ‘word of mouth’. If there is negative publicity, the impact on the film is visible on the second-third day, but if the reviews are positive, then the film works. Same thing happened with Hanuman Ansh. This film was going to release in the second week. The collection was only Rs 40 lakh. There was no special collection even in the first week.
Question-2: How did Hanuman Ansh get screens despite the clash with big films?
When the film Hanuman Ansh was released on 7 August, it got select screens. With the release of Awaravan 2 and Bantwara 1947 on August 14, the screens of the film further reduced. The film’s earnings were also not very good, so it started being removed from theatres. But the film is still in many theatres. When asked what was the reason for this, Taran Adarsh says, ‘The producers of the film requested the distributors to somehow release our film in the third week. Distributors said that Toxic is coming, the film will be released anyway. But the producers said – please run it anyhow.
About the three big faces of the film-
Director- Vishal Chaturvedi
The film Hanuman Ansh has been made by 42 year old Vishal Chaturvedi. This is the biggest film of his career. Before starting his career in films, Vishal was a doctor. This is his second directorial film, before which he had directed 2012’s Warning. He has worked as a dialogue writer for TV series and films.
Vishal Chaturvedi.
Actor- Shobhinav Satya
Actor Shobhinav Satya has played the role of Neem Karoli Baba in Hanuman Ansh. He studied at FTII, Pune. Along with acting, he has worked as Assistant Director, Second Unit Director, Script and Continuity Department. He has worked in projects like ‘Mahapor’, ‘CID’, ‘Ragini MMS’ and ‘Happily Ever After’.
Sobhinav Satya.
Actor- Chandan K.Anand
Chandan Anand has played the lead role in the film. Before this, he has done side roles in many films and TV shows. Apart from films like Aloo Chaat, Parched, Love Aaj Kal, Gunjan Saxena, Fighter, Homebound, he has done dozens of shows like TV shows Barrister Babu, Yeh Pyaar Na Hoga Kam, Meet.
Of sandalwood. Pleasure.
Question-3: Why is Hanuman Ansh being liked?
Important role of social media in the success of the film: Videos related to the film are continuously going viral on social media. Many scenes of the film match exactly with the real videos of Neem Karoli Baba, its videos are continuously coming out.
Videos of fans from theaters are also being discussed, in which he is seen getting emotional and with folded hands in front of the screen. The audience is also curious about the film due to the housefull shows being shown.
The film was made on a subject in which people have interest, but limited knowledge: This film is based on the life of Neem Karoli Baba. His devotees are all over the world. Thousands of people visit his Kainchi Dham Ashram every year. Many books have been written and documentaries made on his life, although most of them are in English, which is less known to the general public.
Simplicity and facts of the film: The film Hanuman Ansh has been made factual with utmost simplicity. One reason for liking the film is that it has not been made commercially. The director himself has claimed in an interview that this film has been made only for information, and not for profit. One reason is that the film is getting love from devotees and audiences.
Religious connection of the film, the actor lived many months like a saint
When the making of this film started, the filmmakers had gone to Premanand Maharaj. He had asked for suggestions on the film from Premanand Maharaj. On which he was advised that actors should live like saints. One should live carefully and eat vegetarian food. The lead actors of the film followed suit.
Read about Neem Karoli Baba, on whom the film is made-
Neem Karauli Baba was called Maharaj Ji by his devotees. His real name is said to be Laxman Narayan Sharma. He was a devotee of Lord Hanuman.
Popular stories related to Neem Karauli Baba-
When I got off the train, the train did not move forward: It is said that he once boarded a train without a ticket. When he was put down, the train did not move forward. Later he was called back and the train started. This is a devotional story, the independent historical evidence of which is not clear.
Steve Jobs had come to meet Neem Karoli Baba: In 1974, 19 year old Steve Jobs came to India. Their aim was not tourism but spiritual exploration. He came to India with his friend Dan Kottke and reached Kainchi Dham to meet Neem Karauli Baba. But here he came to know that Baba had passed away in September 1973.
Jobs still stayed in India for about seven months. He tried to understand the spiritual traditions of India closely. Later he considered this journey as an experience that had a deep impact on his life.
Mark Zuckerberg also came to meet: In 2015, Facebook founder Mark Zuckerberg came to India and visited Kainchi Dham. He later told Prime Minister Narendra Modi that when Facebook was going through difficult times, Steve Jobs had advised him to go to India and see the temple/ashram where he himself had once visited.
Hollywood actress was inspired by Neem Karoli Baba: Hollywood actress Julia Roberts has also said that she is influenced by Neem Karauli Baba. According to him, he saw a photograph of Baba and felt a deep attraction towards him.
American psychologist Richard Alpert wrote a book: American psychologist Richard Alpert came to India and became a disciple of Neem Karauli Baba. Baba named him Ram Das. Ram Dass then returned to America and played a major role in popularizing Baba’s teachings and Indian spiritual ideas in the Western world. His famous book ‘Be Here Now’ introduced millions of people to meditation, yoga and Indian spiritual ideas.
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