विंबलडन में क्यों उमड़े भारतीय सितारे, ये है वजह

There was a time when the global identity of an Indian star was decided by Oscar or Cannes Film Festival. But now the ‘Royal Box’ of Wimbledon, the world’s oldest tennis tournament, has become the new symbol of global status for Indian celebrities. This time, Indian stars are being discussed as much as the players on the center court. Many big names including Priyanka Chopra, Ananya Pandey, Sachin Tendulkar, Shubman Gill, Yuvraj Singh, Abhishek Sharma, Vaibhav Suryavanshi were seen in the Royal Box and stands. The question is – Why does every Indian star want to be a part of Wimbledon? The reason is not just tennis. There are 4 Grand Slams in the world, but Wimbledon has a different identity. There is not just sports here, there is tradition, royal heritage, strict dress code and the most special – the Royal Box. Wimbledon is the place where the world’s biggest businessmen, artists, players and influencers sit together. Being present here is a statement in itself. A picture gets covered in the media all over the world. One post reaches crores of people. That’s why Wimbledon is no longer just a sports event. This has become the most powerful stage of global branding. It has become the easiest way for Indian stars to increase their reach, build an international image and cement their ‘global icon’ identity. Along with sports, Wimbledon has also become a symbol of style, class and status. And Indian celebs do not want to miss this opportunity at all.

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